Independent creative agency The Do Collective unveils new identity as ‘Those That Do’

Independent full-service creative agency The Do Collective has today announced a new era reflected in the agency’s new brand positioning and name, Those That Do.

The new brand reflects the agency’s evolution from a nimble collective of thinkers into a multi-market creative company driving tangible brand action. Those That Do will focus on brand platform, experience, activation and capability training, partnering with ambitious marketers to create meaningful momentum for businesses.

With offices in Sydney, Melbourne, London and Dubai, the agency will continue to be helmed by its current executive team, led by Founder and Director Ben Walker, Managing Director, Nathan Quailey, Head of Strategy, John Schonegevel, Head of Experiential, Corey Clarke, and Client Partner, Yvette Harapa. General Manager Ginny Jackson will continue to lead the Dubai office.

The team will continue to oversee the team of strategists, creatives, makers and producers, dedicated to innovating, refining and creating work that makes an impact.

Walker says the new name and brand refresh was in direct response to the growing demand from clients for more immediacy, bravery and tangible impact in their campaigns: “Since our inception, we’ve become known for helping brands walk the talk. We have worked with clients who believe that what a brand does says more than a tagline ever could alone. We’ve built ideas that turned heads, sparked trials, earned attention and moved the needle in the real world.

“Those That Do reflects our evolution from a nimble collective of thinkers and makers into a creative company, built for today’s momentum of hungry marketers. This is not about being louder, but being clearer, ensuring every client, collaborator and team member knows exactly what we stand for: doing the kind of work that doesn’t just win awards, but wins in market.

“While our DNA remains the same, our story continues, with new energy, a bolder edge and a name that tells you exactly what we’re doing here: we’re not just building brands, we’re doing work that is building our clients’ businesses by bringing them to life.”

Those That Do is one of Australia’s fastest-growing independent creative agencies. Since launching in 2022, the agency has worked with a range of well-known brands, including Maxwell & Williams, QV Skincare, KFC,  Integra, Bluescope, Bumble and Clipsal, among others.

Earlier this year, Those That Do announced its expansion into Dubai, launching its Middle East operation with several new clients, including importer African+Eastern, cashback platform Mimojo, Drink Dry and Ego Pharmaceuticals Middle East and the appointment of Ginny Jackson to lead the agency in the region.

For more information on Those That Do, visit www.thosethatdo.com