Marketing Bee showcases new tagline and global ambitions at Fine Food Australia 2025

Australian award-winning food marketing agency Marketing Bee returned to Fine Food Australia 2025 with a bold statement: “Built for Food and It Shows.”

The agency not only unveiled its new tagline at Stand J10 but also saw CEO Sharon Latour take centre stage in a panel alongside acclaimed chefs and food personalities Zach Green and Dan Pasquali. The discussion explored how food connects culture, migration, and identity—an area where Marketing Bee continues to play a leading role by shaping narratives for local and global FMCG brands.

In a lively session, Latour shared the stage with Zach Green (storyteller chef) and Dan Pasquali (Italian bakery innovator and TV personality). The conversation highlighted the ways creativity, culture, and strategy can transform how we perceive food.

Fine Food 2025 proved a powerful industry connector for Marketing Bee. Beyond the energy at Stand J10, the agency reinforced its position as a specialised partner for FMCG and food service brands, trusted for its end-to-end creative solutions and proven ability to drive measurable results across markets.

Says Arianne Dator, PR Lead at Marketing Bee: “This year we’re also expanding our offering with services like TV integrations, video production, and broader media campaigns—helping our clients tell their food stories across every platform that matters. I’ve received a lot of interest ahead of Fine Food regarding these services.”

In addition to its Australian successes, Marketing Bee is deepening its international footprint. The agency is proud to partner with major global manufacturers, including Haldiram’s—India’s iconic brand linked to one of the most publicised FMCG IPOs in the world. This collaboration underscores Marketing Bee’s commitment to helping food companies of all sizes break through borders and connect with consumers worldwide.

Locally, Marketing Bee’s roster features many of the most prominent names among private and corporate manufacturers. The agency works across foodservice, private-label and retail.

Says Luca Pagnut, Production Director of Marketing Bee: “Fine Food 2025 was the perfect stage to launch our new tagline and reinforce our commitment to food and beverage brands. Working with both global icons and local industry leaders proves that our approach delivers results at every scale. We’re excited to keep building a roster that reflects the best of food innovation, both here in Australia and internationally.”