E.S.K – Evidence Skincare appoints iD Collective

Leading integrated communications agency iD Collective has been appointed by E.S.K – Evidence Skincare as its national PR and communications partner, following a competitive pitch.

Founded by Dr Ginni Mansberg, one of Australia’s most trusted GPs, media experts and authors, E.S.K has carved out a powerful niche in the premium skincare market by taking a science-first approach. Every product is formulated exclusively with peer-reviewed, evidence-based ingredients – a point of difference that has earned the brand strong credibility among dermatologists, media and consumers alike.

“Skincare is an industry that too often overpromises and underdelivers,” says Dr Mansberg. “With E.S.K, we wanted to deliver formulations grounded in robust science and proven results. It’s incredibly rewarding to see women like Selma Blair – who could partner with any skincare brand in the world – choose E.S.K not for celebrity cachet, but because of its effectiveness.”

Blair, who has publicly shared her struggles with reactive skin, credited E.S.K with transforming her complexion: “Nothing worked, until I found E.S.K. Within weeks, my skin transformed – not just healed, but glowed. For the first time, I found a brand that delivered real results without the harshness.”

The appointment will see iD Collective deliver a strategic, brand-building communications campaign designed to elevate E.S.K’s national profile, spotlight its evidence-led formulations, and position the brand at the intersection of Hollywood endorsement and clinical credibility.

Says Sally Burleigh, Sydney Director at iD Collective: “Winning the E.S.K account in such a competitive pitch is a huge honour for our team. E.S.K is one of the most exciting skincare brands in the market right now – an Australian brand with genuine clinical credibility, a powerful founder story, and the endorsement of a global name like Selma Blair. We’re looking forward to amplifying their vision and delivering a campaign that cements their place as a leader in evidence-based skincare.”