Novated Lease Australia encourages Aussies to ‘Unleash The Lease’ in new campaign via Bounce

Independent creative agency Bounce has partnered with Novated Lease Australia (NLA) to launch a punchy new campaign that makes getting into a new car feel closer than ever.

Encouraging Aussies to “Unleash The Lease”, the campaign reframes novated leasing as the savvier way to break free from old financial barriers and drive the car you want.

Instead of chasing crypto, can-collecting or leaning on the link in your bio, you can now get behind the wheel of the car you thought you couldn’t afford thanks to your day job (and NLA).

Says Joel Chapman, Executive Creative Director at Bounce: “Unleash The Lease is all about removing the handbrake on car ownership. Too often, people see their dream drive as an unrealistic luxury. This campaign shows that with NLA, the only thing standing between you and your next set of wheels is letting yourself say yes.”

Says Natalie Ashes, Chief Marketing Officer at NLA: “There’s a common misconception that you need to use your car for work to benefit from a novated lease, but that’s just not true. We wanted to challenge that thinking by highlighting the side hustles Aussies are doing whether it’s creating content, recycling cans (like I do with my kids), or just finding smarter ways to save. With the rising cost of living putting pressure on everyone, this campaign aims to empower Australians to see how a novated lease can make their salary work harder. Bounce absolutely nailed it. Unleash The Lease cuts through the confusing financial jargon and reminds people that getting a new car isn’t just possible- it’s simple. And with over 2,000 five-star reviews, we’re here to prove it.”

The campaign is currently live across all channels.

Client: Novated Lease Australia
Chief Marketing Officer: Natalie Ashes
Marketing Lead: Mercedes McMillian
Product Marketing: Jessica Gallagher
Chief Operating Officer: Kristy Lake
Chief Commercial Officer: Julian Wood
Chief Executive Officer: Bevan Guest

Agency: Bounce
General Manager: Danielle Collins
Account Director: Gigi Butterworth
Executive Creative Director: Joel Chapman
Associate Creative Director: Jacob Lumsdaine
Art Director: Mikey Felczynski