Toyota Material Handling Australia launches new campaign with Canberra Raiders via Supercurious

Toyota Material Handling Australia (TMHA) has unveiled a new national campaign, led by a bespoke television commercial, to reinforce its position as Principal Partner of the Canberra Raiders. Supercurious, TMHA’s sponsorship creative agency, developed the campaign to activate the partnership and bring it to life.

Launched on the eve of the 2025 NRL finals series, with the Raiders celebrating a minor premiership after a thrilling regular season, the campaign highlights the shared values of resilience, performance and legendary reliability that unite TMHA and the Raiders.

The campaign will run nationally across Fox Sports, Kayo and regionally on Nine affiliates, underlining TMHA’s long-standing message of trust and endurance, while leveraging a marquee sponsorship.

“This campaign is about building on the strength of our partnership with the Raiders at a time when excitement is at its peak,” said George Malamantinis, General Manager of Marketing and Business Development at TMHA. “Just as the Raiders have proven themselves as contenders on the field, Toyota Forklifts deliver day after day for businesses across Australia. Both are built to perform when it matters most.”

Beyond the TVC, the campaign extends across a wide range of activations designed to connect with fans and customers. TMHA has supported the ‘In the Sheds’ digital series led by Raiders’ Tommy Starling, taking fans into the rooms after victories. Match-day activations have also brought the TMHA brand to life at GIO Stadium, while the popular Fork Yeah platform has anchored much of the season’s engagement, celebrating big moments on and off the field through digital and in-game content, even inspiring a run of merchandise.

“TMHA has established itself as one of the most engaged and strategic sponsors in Australian sport, from the Raiders in the NRL through to Essendon’s AFLW program and the Australian Turf Club,” said Warren Apps, Partner at Supercurious. “This campaign is an example of how those partnerships connect with fans and customers, in a way that is authentic to TMHA’s brand values.”

Client: Toyota Material Handling Australia
General Manager, Marketing and Business Development: George Malamatinis
Sponsorship and Events Manager: Anne Brompton
Marketing Coordinator: Will Brandon

Agency: Supercurious
Managing Partner: Warren Apps
Project Director: Diana Nixon
Creative Directors: Kate Edwards and Dylan Simpson
Editor: Dylan Simpson
DOP: Arron Hague (Wolf Lab)
Camera Assistant: Murray Farrel
Sound Recordist: Andrew Greaves
Stills Photography: Andrew Ly
Production Assistant: Tadiwa
Colourist: Daniel Stonehouse (We Are Crayon)
Art Director: Jess Spaleta
Props: Tim Combe
Visual Effects: Rob McLaren
Audio Post: Theo Potgieter