Chery’s Tiggo 7 Super Hybrid goes right past the servo snacks in new campaign via Dentsu Creative

Australia’s fastest-growing car brand Chery is celebrating the impressive 1,200km range of its new Tiggo 7 Super Hybrid in a fresh campaign via Dentsu Creative, spotlighting how the vehicle is truly built to go the distance.

The TVC features a glum child in the backseat of his family’s Tiggo 7 Super Hybrid. As they cruise past fuel stations, he watches enviously as other kids and adults indulge in servo snacks during refuelling stops – moments his family no longer needs, thanks to the Tiggo 7’s extended range.

Says Lucas Harris, Chief Operating Officer, Chery Australia: “The Tiggo 7 Super Hybrid is built with Australian families in mind, offering more for less. Combining premium features, a1,200km driving range and an affordable price tag, there’s many advantages of choosing a Chery Super Hybrid, which is highlighted through our latest campaign. While the kids may miss out on their snacks, families will benefit from uninterrupted travel and real-world savings at the fuel pump.”

Says Zac Pritchard, Group Creative Director at Dentsu Creative: “We’re only just getting started with the team at Chery but we’re already loving the shared ambition to make interesting and memorable work. This is a simple and charming spot.”

The TVC is also running across online and social.

Chery
Lucas Harris – Chief Operating Officer
Peter Stewart – General Manager – Marketing Julian Perri – Brand Manager

Dentsu Creative
Zac Pritchard – Group Creative Director
Lachlan Collie – Copywriter
Kean Szczur – Art Director
Craig Sloane – National Head of Production
Graham Alvarez Jarratt – National Head of Strategy
Nastassia Kuznetsova – Strategy Director
Janine Alllen – Senior Account Director
Katie Firth – Managing Director Victoria

Production: Qube Production
Director – Chris Benny
Heckler Sound – Music Composition
Media: UM