Taika Waititi directs Brad Pitt in global ‘Perfetto’ campaign for De’Longhi via LOLA MullenLowe

For the first campaign from LOLA MullenLowe – De’Longhi’s newly appointed global creative agency of record – teams from FINCH and Hood & Co. brought local muscle to a 90+ production crew.

The campaign, filmed on the shores of Lake Wakatipu in Queenstown, marks the first collaboration between Taika Waititi and Brad Pitt, and it has just premiered at the Venice Film Festival.

In the new campaign, ‘The Perfetto Instruction for Use’, De’Longhi unveils a cinematic tribute to the coffee ritual. The campaign captures not just the mechanics of making coffee, but the mindful moments that elevate it into something more meaningful.

The film reimagines the instructions for using a De’Longhi coffee machine with a sense of humour. Brad and Taika’s chemistry and energy are palpable in every frame.

In Pitt’s own words: “Taika brought the humour, De’Longhi brought the ritual. Together, that was perfetto.”

Says Aparna Sundaresh, Chief Marketing Officer of De’Longhi Group: “The Brad Pitt and Taika Waititi collaboration created a unique take on perfetto – the best blend of energy, humour and coffee! Shooting in Queenstown brought top production values to the campaign. We are excited to share this campaign with the world, following its debut at the Venice Film Festival.”

Director / Taika Waititi
DOP / Mike Berlucchi
Production Designer / Ra Vincent
1st AD / Bruno Du Bois
Stills / Robbie Fimmano
BTS / The Hood and Co.

FINCH
Managing Director/ Corey Esse
Executive Producer/ Rebekah ‘Bex’ Kelly
Producer / Nikki Walker
Producer / Helen Naulls

Hungryman Productions
Executive Producer / Partner / Kim Dellara
Producer/ Hannah Stone
Production Manager / Marian Mikhail