THE WORK 2025 HOT LIST #1: VML

September 8 2025, 6:00 am | BY Ricki Green | No Comments

There were several agencies in Australia that put in strong creative performances over the last 12 months. Over the next few days, Campaign Brief showcases the work of those that made The Work 2025 Australian Hot List…

Notable work from VML included 1001 Optometry ‘The Hidden Eye Test’, KitKat ‘The Break Chair’, WorkSafe Victoria ‘Don’t Cross the Line’, The Lottery Corporation ‘Lucky Lotteries’, SP Lager ‘No excuse for domestic violence’, Rio Tinto ‘Into’, RACQ ‘You with RACQ?’, Luma ‘HER Board’, Hellman’s ‘Mayo on the Outside (of Toast)’, Gage Roads Brew Co ‘MAPS Made for Yewww’, Australian Navy ‘I am a submariner’ and ADF Careers ‘Unlike any other job’.

This year 241 agencies and production companies entered Campaign Brief’s The Work 2025. There were a record 4,349 entries overall (up from 4,189 entries last year), with the most entries coming from Australia (827), Thailand (796), Philippines (680), India (617), Taiwan (324) and Singapore (281).

VIEW THE WORK 2025 (active from Monday September 8)