THE WORK 2025 HOT LIST #3: HOWATSON+COMPANY
There were several agencies in Australia that put in strong creative performances over the last 12 months. Over the next few days, Campaign Brief showcases the work of those that made The Work 2025 Australian Hot List…
Notable work from Howatson+Company included Petbarn ‘Puppies + Kittens’, Qantas ‘Already Proud’, Allianz ‘Care you can count on’, UNICEF ‘Appeal Appeal’, Triple J ‘Rejenerated’, TK Maxx ‘Christmas’, TK Maxx ‘Big Brands, Small Prices’, iSelect ‘Myth of Susan’, iSelect ‘Pig Life Crisis’, iSelect ‘Second Husband’, TLC ‘Life Changing Care’, OMA ‘Life without OOH’, Domain ‘Know What We Know’.
This year 241 agencies and production companies entered Campaign Brief’s The Work 2025. There were a record 4,349 entries overall (up from 4,189 entries last year), with the most entries coming from Australia (827), Thailand (796), Philippines (680), India (617), Taiwan (324) and Singapore (281).
VIEW THE WORK 2025 (active from Monday September 8)


