Fanta launches Halloween partnership with Universal Pictures and Blumhouse via WPP Open X

September 5 2025, 6:58 am | BY Ricki Green | No Comments

UPDATED TO INCLUDE GLOBAL TVC: Fanta has partnered with Universal Pictures and Blumhouse on a Halloween campaign in Australia featuring horror icons Chucky, Freddy Fazbear and M3gan. Fanta and its partnership with Universal Pictures and Blumhouse was created by WPP Open X, led by Ogilvy and supported by Burson, EssenceMediacom, Hogarth, VML and Verticurl.

 

The campaign introduces limited-edition packaging across the Fanta range along with a new flavour, Chucky’s Punch.

From today, the three characters will appear on cans nationwide:

Chucky on Chucky’s Punch
Freddy Fazbear on Orange and Orange Zero Sugar
M3gan on Lemon

Fans can also scan QR codes on cans to access exclusive content and experiences.

The partnership coincides with Blumhouse releases including M3gan 2.0 and Five Nights at Freddy’s 2, which arrives in Australian cinemas on December 4.

Says Martyn Ferguson, Senior Director of Marketing at Coca-Cola Australia and New Zealand: “This Fanta partnership celebrates the excitement of Halloween for horror fans. By bringing these iconic characters to our packaging and introducing a new flavour, we’re giving Australians a distinctive way to engage with the brand this season.”

The Fanta Halloween Collection is available nationwide across convenience stores, petrol stations and major retailers through September and October.

Fanta launches Halloween partnership with Universal Pictures and Blumhouse via WPP Open X
Fanta launches Halloween partnership with Universal Pictures and Blumhouse via WPP Open X

The Coca Cola Company:
Global Vice President Marketing, Fanta: Ibrahim Khan
Senior Creative Strategy Director: Francesco Cilea
Creative Marketing Director: Kiran Ranmal
Senior Marketing Manager: João Clemente
Senior Manager, Production: Ellie D’Silva
Senior Manager, Assets & Partnerships: Cara Sweeney

Ogilvy:
CCO, Ogilvy for WPP Open X: Guillermo Vega
CCO for Fanta at WPP Open X: Rafael Donato
ECDs: Johnny Watters & Angus George
Creative Lead: Daniel Treichel
Senior Creatives: Calum Ray, Nick Moss, Alexa Padron, Anika Grube
Strategy Partner: James Hall & Amadeo Plaza
Brand Lead: Stephanie Rickards
Integration Lead: Sophie Hanson
Project Director: Georgie Howard
Executive Producer: Rebecca Williams
Producers: Ancika Mester, Alberto Neri

Production:
Director: Jeff Low
Production Company: Biscuit Filmworks
Post Studio offline: Shift
Editor: Saam Hodivala
Post Studio online: Selected Works
Sound Studio: Factory