amaysim follows up its AI debut with sequel campaign ‘The Escape Story: Multi Product’

Fresh off its first AI-generated television commercial launched earlier this year, amaysim has unveiled The Escape Story: Multi Product, a multi-product campaign once again imagined, designed and produced entirely in-house by amaysim’s two-person creative team.

 

Building on the momentum of The Escape Story, which was one of the most effective marketing campaign in the company’s history, the sequel continues amaysim’s pioneering use of generative AI in mainstream brand marketing.

Developed in 10 days, The Escape Story: Multi Product expands the brand’s storytelling canvas by showcasing its mobile, NBN and device offerings using a combination of Adobe Firefly for stills and Runway for motion.

This time around, amaysim has refined the integration of AI across its through-the-line assets with amaysim’s team saying it has reworked the entire design look and feel to ensure the technology integrates in a more compelling and emotive way, strengthening the connection between storytelling and brand experience.

Says Peter MacGregor, Chief Marketing Officer at amaysim: “After the extraordinary response to The Escape Story, we knew we had to keep pushing the boundaries of what was possible. In just 10 days, a team of two have delivered a national, multi-product campaign that would normally take months. This is the future of brand storytelling, fast, innovative and deeply effective.”

Says Jarod Green, Associate Director, Brand and Communications at amaysim: “The Escape Story: Multi Product proves that creative ambition doesn’t need big budgets or long timelines. AI has enabled us to stay agile while delivering distinctive and memorable creative that drives results and moves us closer to our goals.”

The new campaign is now live across national broadcast and digital platforms.

Creative Agency & Production Studio: Studio amayzing
Associate Director, Brand and Communications– Jarod Green
Design Lead – Atieh Mohammadi
CMO, Marketing & CX – Peter MacGregor
Director, Integrated Marketing – Jeddah Ryan
Senior Manager, Integarted Marketing – James Morris
Brand & Campaigns Manager – Sheryl Singh
Communications Manager – Ebany Russell

Media Buying: Avenue C
Managing Partner – Will Chapman,
Media Business Partner – Elena Gianni
Digital Media Partner – Nick Sadler
Digital Media Partner – Mark Zala
Media and Investment Partner – Gaby Srour