1% for the Planet appoints Compass Studio as Australian PR partner

Compass Studio has officially been appointed Australian PR partner for 1% for the Planet, a global movement of businesses certified for their annual commitment of 1% of sales to vetted environmental solutions.

The appointment follows the success of Compass Studio’s digital campaign last year, which significantly boosted brand recognition, visibility, and consumer engagement across Australia and New Zealand.

The campaign delivered standout results: 32% of surveyed audiences recognised the 1% for the Planet brand, driving a 29% uplift in awareness and a 26% increase in purchase intent – the highest recorded in any surveyed region. Nearly half of the respondents also reported that the 1% logo positively influenced their buying decisions.

“In an era of increased scepticism of certification and claims, 1% for the Planet is an antidote to that. It’s indisputable evidence of businesses putting their money where their mouth is to directly contribute to local and grassroots not-for-profits,” says Natalie Dean-Weymark, Co-Founder & Co-Director of Compass Studio. “1% isn’t about egos or badges, it’s about members actually wanting to create meaningful change and action for those causes, doing the work on the ground. We are so proud to partner with 1% for the Planet again to help raise even more awareness of this incredible business community within Australia. We want consumers to see 1% as the marker of a good business for them to support”.

Compass Studio’s ongoing work highlights how certification programs can deliver measurable impact and build trust in a marketplace increasingly wary of greenwashing.

“Australia is already home to so many 1% for the Planet brands people know and love, and is a global leader in our movement. Partnering with Compass Studio is a sign of our commitment to this region and our belief in its power to set the pace for environmental commitment worldwide,” says Chelsey Sleznikow, Director of Business Development.

Since its founding in 2002, 1% for the Planet has certified over $780 million in giving to vetted environmental organisations globally – proving that collective business action drives real change.

Compass Studio is a proud partner of 1% of the Planet.

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