‘It’s just a boob’: Nala celebrates relaunch of its revolutionary Fit Guide in bold art installation

Nala, the Australian intimate brand on a mission to showcase body positivity and encourage Aussies to love the skin they’re in, is set to launch a second edition of its category-defining Fit Guide. Bigger, bolder, and even more inclusive, The Fit Guide 2.0 is the world’s first bare chest fit guide featuring over 100 unedited real bodies in every size, shape, colour and gender identity. No AI in sight, just 100 real humans.

To bring this message to life, Nala has collaborated with renowned artist Caroline Lejurne on a striking large scale installation at the corner of Bloomberg St and Hoddle St in Abbotsford, Melbourne. The mural features an artistic representation of nine real chests from the Fit Guide, under the bold public statement “It’s just a boob”. It’s a celebration of bodies that the lingerie industry has historically ignored and digital platforms try to hide.

Part art installation, part protest, the mural is more than paint on a wall – it’s a body positivity statement and a stand against the relentless online censorship that continues to erase natural bodies, disproportionately impacting women and marginalised communities. By taking the conversation offline and onto the streets, Nala is making sure real bodies can’t be hidden.

Fit Guide 2.0 is Nala’s most ambitious and diverse body of work yet, as the brand continues to lead the body positivity movement and disrupt industry norms so that everyone can feel their best in next to nothing.

From AA to K, flat to full, perky to pendulous, and everything in between, 2.0 celebrates every body, empowered through representation. While legacy lingerie brands continue to limit sizing and erase diversity, Fit Guide 2.0 proudly includes trans and gender-fluid bodies, mastectomies, breastfeeding and pregnancy chests, unique nipples and size variations, augmentations, reductions, and more, many of which mainstream lingerie brands often fail to acknowledge.

The new guide offers a powerful online gallery of real people, photographed exactly as they are, to help customers visually match their chest to a Nala bra style that works for them. Designed to make their online shopping experience for the perfect bra seamless, less awkward, and easier than ever, while harnessing body inclusivity and relatability. With around 80% of people wearing the wrong bra size, traditional tools for finding the right one are often confusing, outdated, and rarely inclusive. Fit Guide 2.0 transforms that experience entirely with representation, confidence and real life context at its core.

Says Chloe De Winter, Co-Founder of Nala: “I’ve never been prouder of anything Nala has done. Showcasing so many different types of real bodies is a monumental moment for normalising and celebrating the diversity of all body types. Being an intimates brand, a category has been done this so wrong for so long, makes it even more meaningful. We hope people feel seen, represented and ultimately get a little bit of joy through their Nala shopping experience.”

Originally launched in 2023 to major acclaim, Nala’s first bare chest Fit Guide featured 30 body-neutral chests. 2.0 builds on that revolutionary foundation with more bodies, more stories and even more representation. Volunteer models from all walks of life have been brought together to form a bold visual statement, where every body is worthy of being seen, supported and celebrated.

In a digital world where Meta, TikTok, Pinterest and Google continue to censor Nala’s content for simply showing natural bodies, 2.0 couldn’t have come at a more crucial time. The Fit Guide has become more than just a shopping tool; it doubles as a protest against the harmful censorship that continues to disproportionately target women and marginalised communities online – a middle finger to the outdated norms of traditional advertising.

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