Olivia’s Walk & Run for Wellness reappoints Flourish PR

Flourish PR has been reappointed as the communications agency for Olivia’s Walk & Run for Wellness.

The Melbourne-based agency previously worked alongside Austin Health for more than a decade, helping grow the event into a signature national fundraiser and raising the profile of the Olivia Newton-John Cancer & Wellness Centre (ONJ Centre). After engaging another agency in 2024, Flourish PR has returned to lead this year’s campaign.

Founder & Managing Director, Angela Ceberano, says: “We are delighted to work with the ONJ Centre team again on this very meaningful project. Working with this incredible team, Olivia and her family may just be the highlight of my career. This truly is a project that matters. We’re committed to continuing Olivia’s legacy in a way that would make her proud, raising funds for the programs she championed to help people thrive through cancer.”

Flourish PR’s remit includes national and local earned media strategy, campaign storytelling, key partnership management and ambassador/talent management, leveraging its deep history with this community-led initiative.

Funds raised throughout the year and at the event support the ONJ Centre’s Wellness Program, providing evidence-based therapies such as exercise physiology, art therapy, music therapy, oncology massage, acupuncture and support groups to improve quality of life for people with cancer.