University of Auckland appoints Droga5 ANZ as new creative and strategic agency partner

Class is officially in session at Droga5 ANZ, part of Accenture Song, as the agency has been appointed the new creative and strategic partner for the University of Auckland.

The partnership spans marketing strategy, creative development, and brand storytelling, across Aotearoa and key international markets — all aimed at helping students thrive in a rapidly evolving world.

The creative collaboration is now underway, with first campaigns already in development.

In a playful nod to the new partnership, the Droga5 ANZ team has officially gone back to university, trading their agency lanyards for student ID cards.

Says Storm Day, NZ Lead of Accenture Song and CEO, Droga5 Aotearoa: “Our team couldn’t be more excited to go back to university. The University of Auckland is an icon in Aotearoa and a beacon for ambitious, curious thinkers. This partnership lets us help shape what that means for the next generation.”

Says Stevie Weber, Chief Strategy Officer, Droga5 ANZ: “Universities are where big ideas are born, so it’s a perfect fit. The University of Auckland is full of people trying to change the world. Our job is to make sure UoA is the world’s most influential university.”

Says Sarah Kenny, Associate Director of Marketing, University of Auckland: “Education is the ultimate act of optimism. We wanted a partner who thinks as boldly as we do about the future and Droga5 stood out for their insight into what makes people curious and how they want to learn.”