Carsales launches refreshed brand identity and new ‘Buy it. Sell it. Love it.’ campaign

Australia’s leading auto marketplace carsales has announced a bold brand evolution – introducing a refreshed identity and a unified family of marketplace brands designed to deliver greater consistency, clarity and confidence for its customers and industry partners alike.

Developed entirely in-house, the new creative identity features refined logos, updated colour palettes and a cohesive design system. These changes improve accessibility while bringing warmth and unity across the carsales family of marketplaces – keeping the network recognisable, yet fresher, friendlier and ready for the future.

From its early days as a startup, carsales has consistently evolved as a technology-first business. This rebrand reinforces its brand equity in innovation and trust across its broader network of marketplaces – including bikesales, boatsales, caravancampingsales, trucksales, farmmachinerysales, and constructionsales.

Says Craig Fraser, carsales Managing Director: “We’re proud of what we’ve built and even more excited about where we’re heading. From the early days of dial-up internet to today’s always-on digital world, carsales has been a household name for over 25 years. We don’t just adapt to change, we drive it – by developing proprietary, industry-first tools that keep our customers and partners ahead and shape the future of online buying and selling.

“This rebrand reinforces the strength and scale of our network. While the look may be new, our focus remains the same: delivering high-performing, trusted marketplaces and solutions that help our customers succeed. By bringing our brands closer together, we’re creating an ecosystem where listings and campaigns stand out in a connected, familiar environment – driving stronger results from the very first click.”

With 7.9 million average monthly users and 15 million members, carsales provides extensive reach and engagement for dealers, OEMs, and advertisers. Over the past year, carsales has continued to invest in new innovations designed to build trust, streamline interactions, and deliver a better buying and selling experience for both consumers and business partners.

Says Rafael Constantinou, carsales EGM – Marketing, Content & Customer: “To launch this, we’re rolling out one of our biggest campaigns in recent years – bringing the new look and feel to life through bold storytelling and a line that sums it all up: Buy it. Sell it. Love it.®”

“Shaped by our own brand story, this line is designed to be flexible and dynamic. Whether it’s ‘Buy it. Love it.’, ‘Sell it. Love it.’, or simply ‘Love it.’, the tagline adapts to different moments in our customers’ journeys and across our platforms. It reflects the support carsales provides our partners through smart tools and seamless integrations to help them reach engaged audiences and achieve outcomes they genuinely value. It’s about loving the process as much as the result.

“And this is just the beginning. Beyond this campaign, we’ll continue to evolve how we show up across every touchpoint – from diverse marketing initiatives to a stronger, more accessible editorial presence – helping our partners connect with today’s consumers and reinforcing the trust that’s always defined carsales.”

The multi-channel campaign will run across digital, social, video, connected TVs, and out-of-home in the coming months, marking the first step in an ongoing program of activity that will continue to showcase carsales’ refreshed identity and reinforce its position as Australia’s most trusted automotive marketplace network.

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