ANZ takes media account to pitch across Australia and New Zealand

ANZ will be reviewing its media agency partnership across Australia and New Zealand.

PHD, ANZ’s longstanding media partner for the past 14 years, and Omnicom Group will be invited to take part in the process.

A spokesperson from ANZ told CB: “The media landscape is changing quickly, with new technology, data, AI, and shifts in media formats and agency models. We believe now is the right time to conduct a thorough review to ensure we have the best partner model for the future.

“The review will start in September with an initial market assessment. PHD remains our media agency during this time, and it’s business as usual. Both Australia and New Zealand are in scope for the review.”

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