Brent Smart unpacks Telstra’s brand shift on latest episode of On Strategy Showcase podcast

In the latest episode of On Strategy Showcase, the official podcast partner of the Effies Worldwide, host Fergus O’Carroll sits down with Telstra CMO Brent Smart.

 

Smart unpacks Telstra’s transformation into a creatively ambitious brand delivering standout results, and what it takes to build a brand that’s as effective as it is distinctive.

Listen to the full episode and explore more here.