Dine Out with Uber Eats celebrates launch with ‘House of Eats’ experience via History Will Be Kind, Yakusan, Hello Agency and EssenceMediacom

In a global-first, Uber Eats is giving hungry Sydneysiders access to hundreds of in-person dining deals at their favourite restaurants with the debut of Dine Out with Uber Eats. To celebrate the launch, Uber Eats will unveil the House of Eats: a free one-night-only pop-up on Friday 8 August bringing together some of Sydney’s most iconic and beloved institutions for a fun-but-fancy feast curated by acclaimed chef, Danielle Alvarez.

The House of Eats has been led by History Will Be Kind in collaboration with brand experience experts, Yakusan, with platform strategy and creative led by Hello Agency and paid amplification by EssenceMediacom.

Sydney was selected to lead the global launch thanks to its thriving restaurant scene and tech-savvy diners – marking the first time Australia has piloted a new Uber Eats product of this scale.

The four-course degustation will showcase exclusive dishes from Dine Out partner restaurants, including Rose Bay waterside institution Catalina, Italian neighbourhood favourite Fabbrica, and cult burger barons Mary’s. The talented team at P&V – neighbourhood bottle shops, wine bar and liquor merchants – will also be on board to serve expertly paired wines throughout the evening.

Uber Director of Communications, Peta Fitzgerald says: “Uber Eats is famous for bringing local restaurant food into Aussie homes and now we’re flipping that script with the launch of Dine Out to help drive more diners through the doors of the restaurants they love. Sydney has some of the best dining in the world so we’re incredibly privileged to launch the pilot Down Under with the help of Danielle Alvarez and our talented restaurant partners. House of Eats is all about shining a light on Sydney’s incredible food culture.”

Says HWBK Managing Director, Edwina Brook: “Shifting the focus for Uber Eats from delivery to dining out has been a delicious challenge. The House of Eats is a tribute to Sydney’s rich dining fabric – we wanted to harness what makes eating out in our city special to earn attention and drive social talkability as a world first for the brand. It was a no-brainer to team up with Danielle Alvarez to create a concept that’s playful, a menu that’s full of flavour and to keep Uber Eat’s restaurant partners front and centre.”

Diners can expect elevated twists on beloved favourites starting with Mary’s famed fried chicken topped with caviar served alongside bread rolls with Mary’s delectable chicken gravy for dipping. Fabbrica’s signature cacio e pepe will be reimagined with bottarga, followed by Catalina’s elevated take on fish and chips, inspired by its staple pan-fried snapper and paired with a juicy herbaceous green salad. And for dessert? Alvarez’s take on the classic Aussie pavlova with sorrel sorbet, rhubarb and yogurt mousse (spoiler: it’s green).

The House of Eats is free to attend, but tickets are limited and expected to go quickly. Spots will be released in pairs at 9am AEST on Tuesday 29 July HERE. There will be two sittings on Friday 8 August (5pm-7:30pm or 8:30pm-11pm), taking place at Rainbow Studios, 348 Liverpool Street, Darlinghurst NSW.

For anyone that misses out, on Saturday 9 August from 8-10am, the crew from Harry’s Bondi will pop up with a free brekkie, featuring a lemon and ricotta stuffed croissant roll with white chocolate and pistachio drizzle, topped with a pistachio crumb, alongside a mandarin coulis varietal of their famous canned matcha.

Dine Out with Uber Eats is now live in the Uber Eats app and participating venues include Nel. Restaurant, Gildas, The Restaurant Pendolino, Chester White Cured Diner, Ace Hotel’s Lobby Bar, Centro 86, Arthur’s Pizza, The Cottage Balmain, Catalina, Mary’s, Fabbrica and more.

Client: Uber Eats 
Head of Communications: Peta Fitzgerald 
Communications ANZ: Joshua O’Connor 
Head of Marketing ANZ: Nicole Bardsley  
Senior Product Marketing Manager: Amisha Bajaj 
Retail Marketing Lead ANZ: Margot Deltour 
Senior Marketing Manager ANZ: Olivia Sykes 
Social Media Lead APAC: Chanelle Murray 
Social Media Associate ANZ: Haley Evirgen 
 
Earned Creative & PR Agency: History Will Be Kind 
Managing Director: Edwina Brook 
Group Account Director: Rachael Gadgil 
Strategy Director: Bella Rousis 
Senior Account Director: Georgie Wilson 
Account Director: Jack Hazeldine 
Account Manager: Brooke Gascoigne  
 
Brand Experience Agency: Yakusan 
Managing Director: Gilles Merry 
Executive Creative Director: David Mardon 
Account Director: Amelia Gill 
Senior Creative Producer: Eve Milburn 
 
Digital Strategy and Creative: Hello  
Director of Client Experience: Madeline Marovino 
Account Director: Bella Ziino   
 
Media Agency: EssenceMediacom 
Client Partner: Nathaniel Thompson 
Digital Director: Matt Leahy 
 
Photography: Benito Martin 
Photography Styling: Jess Johnson 

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