Akcelo appoints Jayde Smith to newly created Group Director of Technology role

Jayde Smith has joined Akcelo as the newly appointed Group Director of Technology, where he will lead the agency’s technology operations and oversee the delivery of integrated tech solutions across the group.

Smith joins Akcelo after nearly a decade with DDB Group Australia, where he held senior technology roles and worked across a number of high-profile brands including McDonald’s, Volkswagen, Westpac and Coles.

In a post shared to LinkedIn, Smith wrote: “After 9 incredible years at DDB Group Australia, it was time for a new chapter – one where I could continue to grow, challenge myself, and contribute to the future of creative technology in a new way.”

He added: “I’ve known Aden Hepburn [CEO, Akcelo] and Miles Scott [Partner & COO] for over 9 years, and together with a number of people at Akcelo, we’ve collaborated as agency partners throughout that time on one of Australia’s most iconic brands – McDonald’s. I couldn’t be more excited to reunite with this powerhouse team in a new capacity.”

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