Twisted Healthy Treats appoints TRP as full-service agency following a competitive pitch

Twisted Healthy Treats, the fast-growing challenger in Australia’s frozen dessert category, has appointed full-service independent agency TRP to lead its brand strategy, creative, and media duties, following a competitive pitch.

The move marks a major step in Twisted Healthy Treats’ ambition to grow its national retail footprint and stand out in freezer aisles across the country.

TRP will be responsible for crafting a new brand platform, developing fame-driving creative, and executing a media strategy designed to accelerate retail sales and household penetration.

Says Cass Spies, CEO of Twisted Healthy Treats: “We’re building a brand that’s bold, disruptive, and unapologetically fun, and TRP just got it. Their strategic thinking and creative energy matched our ambition from day one.”

Says Kyle Ross, Head of Strategy at TRP: “Working with Twisted is a dream brief; a brand with serious momentum, clear ambition, and permission to be playful.”

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