Cummins&Partners ups media firepower; appoints Ben McCallum as GM, Media

cummins&partners has announced the appointment of Ben McCallum as General Manager, Media, a move that sharpens the agency’s integrated model and signals the agency’s continued intent across its national media offering.

McCallum joins from UM, where he was Managing Director, and brings over 20 years’ experience including senior leadership roles at MediaCom. Known for building commercially sharp, creatively attuned media teams, he will lead the evolution of cummins&partners’ media product across the country.

Says McCallum: “What drew me to C&P was the chance to work inside a truly integrated model, where media isn’t an add-on but part of the thinking from day one.

“From the first few conversations, it just made sense. There was a shared view on the pace things need to move, and the role media can play when it’s working closely with creative and strategy. It’s the kind of setup that can really shift things for clients – commercially and creatively.”

The appointment follows a string of national new business wins and is part of the agency’s broader evolution – with media, creative, strategy and PR increasingly operating as one unit.

Says Sean Cummins, Founder and Chief Creative Officer, cummins&partners: “We didn’t want a media leader who just ticks boxes. We wanted someone who could challenge conventions, integrate deeply with creative, and help build the kind of media product that makes clients sit up. Ben’s the real deal – smart, commercial and creatively engaged. That’s a rare mix, and we’re lucky to have him.”

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