BioPak appoints Tomoro as global paid media partner
Integrated agency Tomoro has been appointed by BioPak, the Australia-founded market leader in sustainable packaging, to manage its global paid media strategy across Australia, New Zealand, the United Kingdom and Singapore. This appointment includes full-service management of Meta, Google Ads, and Microsoft Advertising campaigns.
As part of the partnership, Tomoro will also lead paid media activity for BioPak’s sister company, Decent Packaging across the UK market.
A certified Google Partner, Tomoro works closely with the Google team in Sydney to deploy the latest tools, AI-powered solutions, and real-time insights to drive sustainable growth. This collaboration with Google allows Tomoro to develop tailored strategies that support ambitious brands like BioPak in expanding their impact while maintaining efficient, results-driven digital marketing.
Founded with a mission to reduce reliance on fossil-fuel-based plastics, BioPak is a certified B Corp that provides compostable packaging solutions to foodservice businesses across the globe. Their focus on innovation, circular economy principle, and environmental responsibility has made them a trusted leader in sustainable packaging.
“It’s a privilege to be working with a company as established and values-driven as BioPak,” says Philip Crampton, Partner at Tomoro. “This partnership came about through the strong performance we’ve delivered for clients globally. Our bespoke paid media strategies consistently unlock real growth, and we’re excited to apply that same approach with BioPak and Decent Packaging.”
Says Daniel Cortezi, Digital Director – APAC at BioPak: “We’re looking forward to increasing both sales and market share with Tomoro’s support. Their strategic thinking, digital expertise and strong collaboration with Google align perfectly with our commercial and sustainability goals across the region.”
The new partnership is already underway, with campaigns live and scaling across markets.
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