Youfoodz launches new ‘Real food for the real world’ campaign via Saatchi & Saatchi Australia

Youfoodz has launched its new brand platform ‘Real food for the real world’, in its first campaign created in partnership with Saatchi & Saatchi Australia.

 

The centrepiece of the campaign is a new film directed by Freudian Nip, through Collider, which positions Youfoodz as a reliable solution for those navigating the messiness of real life without compromising on nourishment or taste.

The campaign is rolling out nationally across BVOD, SVOD, OOH, digital, social and radio.

Client – Youfoodz
Andreas Dinkel – Chief Marketing Officer ANZ
Chloe Painter – Director – Brand Marketing ANZ
Alice Mansell – Youfoodz Brand Lead
Josh Anderson – Senior Marketing Manager
Sam Perrone – Senior Marketing Communications Associate

Creative Agency – Saatchi & Saatchi Australia
Chief Creative Officer: Mandie van der Merwe & Avish Gordhan
Creative team: Rosita Rawnsley-Mason and David Govier
Group Account Director: Claire Thompson
Senior Account Manager: Izzy Corlett
Chief Strategy Officer: Rachel Walker
Strategy Director: Claire Webber
Designer: Sophie Whitehead
National Head of Production PXP – Michael Demosthenous
Junior Integrated Producer PXP – Emily Coleman

Production Company: Collider
Director: Freudian Nip
Managing Partner & Executive Producer: Rachael Ford Davies
Executive Producer: Tom Slater
Producer: Jane Smith
DOP: Aaron McLisky
Production Designer: Cloe Jouin
Casting: Daisy Hicks Casting
Editor: Sam Wickham
Colourist: Matt Campbell 
Sound Post Production: Sonar Music
Sound Design & Mix: Andy Stewart
Head of Production: Haylee Poppi

Media – Spark Foundry Australia
General Manager: Kimberly LeQuire
Client Partner: Nora Nasser
Strategy Director: Charlotte Parker 
Client Director: Amy Mackinnon
Client Manager: Michael Goode
Activations Manager: Billy Patramanis