Aussie redefines iconic brand with new creative platform and national campaign ‘Find. Buy. Own’

Aussie has today launched a new brand platform and national campaign that will reposition the 33-year-old business as more than a mortgage broker.

Since 2024, Aussie has rolled out products and services, including Aussie property search and buyer’s agents, transforming Aussie from a mortgage broker into a full-service property partner, supporting Australians at every step of their home ownership journey.

Today, Aussie launches Find. Buy. Own across television, BVOD, high-impact outdoor, radio and digital platforms to bring this evolution to life.

Says Emily Lonsdale, General Manager of Growth, Aussie: “Find. Buy. Own. signals a new chapter for Aussie. In response to the challenges Australians face buying and owning property, we’re evolving from a mortgage broker to a full-service property partner.  Our campaign had to be just as fresh and unexpected.

“We’ve landed on a creative framework that will allow us to continuously iterate over time, keeping the Aussie brand fresh, exciting and distinctive.”

Consumer research commissioned by Aussie found that 65 per cent of Australian homeowners feel “stuck and unsure” about the prospect of buying their next home and overwhelmed by the complexity of selling and buying simultaneously for the first time.

The Find. Buy. Own brand platform leverages the simple metaphor of being stuck in quicksand to create a vivid image that resonates with homeowners and buyers by bringing the pain points and emotions they’re experiencing in today’s property market to life.

“Find. Buy. Own. tackles this inertia head-on, positioning Aussie as the way to get there sooner and easier, with Aussie swooping in to help – a nod to our ‘we’ll save you’ brand legacy. This is a huge moment for Aussie and we’re incredibly proud to bring this work to life to help customers stuck during one of life’s most important stages – buying your next home,” says Lonsdale.

This first piece of work, delivered by a line-up of independent creatives and agencies – as well as Aussie’s own in-house team – sets the scene for future Find. Buy. Own work, in which the metaphor will evolve, but the message will stay the same: Aussie is more than mortgage broking.

Says Matt Rossi, founder, Oodle: “It’s been a privilege to sprint alongside Aussie over the past year as they re-energise one of Australia’s most iconic brands. “We’re excited to now deliver Aussie’s most ambitious work yet across high-impact out-of-home, television, streaming and radio. It’s built to connect with Australians wherever they are in the journey, whether they’re dreaming, searching, upgrading or signing.”

Aussie’s hero 30s TVC will be supported by a series of product-led creative work that dive deeper into how Aussie helps you to Find. Buy. Own.

Client: Aussie
GM Growth: Emily Lonsdale
Head of Customer Growth: Michael McCash
Creative Director: Oz Dean
Brand Manager: Bonnie Ross
Content Lead: Alice Williams

Creatives:
Creative Director (Art): Simon O’Neill
Creative Director (Copy): Paul Bootlis

Production Company: Positive Ape
Director – Tony Rogers
Producer – Jason Byrne
Line Producer – Tori Schaw
Production Manager – Jack Davies
DOP – Aaron Farrugia
Art Director – Patrick Bennet
SFX Art – Clint Dodd
HMU Artist – Heather Ross
Wardrobe Stylist – Kristina Knab
Stills Photographer – Christopher Tovo
Casting – Chameleon Casting

Post-Production
Offline Editor – Richard Hamer
Colourist Grade – Edel Rafferty
Online Editor – Jon Holmes
Sound Post Production, Final Sound – Paul Shanahan

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