Autobarn marks 40th anniversary with new brand platform ‘All for the drivers’ via Spinach

July 14 2025, 12:05 pm | BY Ricki Green | No Comments

Autobarn is celebrating its 40th year on Australian roads with a new brand campaign, developed in collaboration with Spinach.

 

The new campaign aims to spotlight the brand’s renewed focus on customer experience and automotive expertise.

Shot at a drive-in location in Melbourne, the campaign features a cast of real Autobarn team members and is anchored by the refreshed platform ‘All for the drivers’. A 60-second hero film leads the creative, supported by 30- and 15-second cutdowns for TV, digital and social channels. The work will also extend across retail, event, and in-store touchpoints.

The relaunch is positioned as a milestone moment for the business, bringing together Autobarn’s internal teams and long-time agency partner Spinach to reframe the brand in a competitive automotive market.

Client: Bapcor
Executive GM, Retail – Megan Foster
GM, Marketing – Simon Davenport
Marketing Operations Manager – Meagan Hill
Marketing Specialist – James Tavitian
Creative Services Manager – John Lumampao
Social & Content Manager – Kurtis Jones
Digital Design Lead – Murray Pearce

Agency: Spinach
Managing Director – Nicole Miranda
Executive Creative Director – Dom Megna
Creative Director (Art) – Justin Groves
Design Lead – Jenna Tompkins
Account Manager – Paige Sobczyk
Production Manager – James Williams

Production: Spinach / Comma Films
Directors – Will Gunn, Ayden Aramze
Producer – Simon Hoy
DOPs – Aaron Farrugia, Jensen Cope
1st AD – Cameron Watt
Editor/Post – Marco Damiano
Audio – Ben Lowe (Production Alley)
Music – Sam Harding

 

Want to leave a comment? Share your thoughts in the comments box below, making sure to include your full name and email address.