‘Are you having a Finance Now moment?’: Finance Now unveils new brand campaign via Contagion
Finance Now has teamed up with creative agency Contagion to unveil its latest national advertising campaign, “Having a Finance Now Moment.” The campaign has launched nationwide and will be featured across TV and digital platforms.
The campaign is built around a simple but powerful insight: everyone experiences a “Finance Now Moment” – a time when financial support helps unlock something meaningful, whether it’s solving a pressing issue or seizing a life-enhancing opportunity.
“At Finance Now, we understand that nobody borrows just for the sake of borrowing,” says Lorraine Breheny, GM Marketing at Finance Now. “You borrow to move forward. To solve a problem. To say yes to life when it matters most. It’s not about the money – it’s about what money enables. People want things on their timeline, and where we can, we want to be there for them in those moments.”
The creative direction, led by Contagion, takes a light-hearted look at everyday life and poses the question: Are you having a Finance Now Moment?
“It’s been fantastic to work with the Finance Now team on such a strong idea, rooted in real insight,” says Dean Taylor, CEO of Contagion. “For some, a ‘Finance Now Moment’ is about solving a problem that can’t wait. For others, it’s about a ‘must-have’ – a holiday, a renovation, or a new car. Life is a series of moments, and this campaign celebrates just some of those moments.”
Client: Finance Now
Creative: Contagion
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