Inspiring Australians share stories of doubt in CommBank’s latest campaign via M+C Saatchi

CommBank has launched a powerful new campaign, Doubt Never Did, via M&C Saatchi, sharing the real stories of Australians from all walks of life who have faced self-doubt, setbacks and uncertainty – and kept going.

The campaign highlights personal reinvention and resilience, showing that doubt often plays a role in the turning points that lead to success.

Says Jo Boundy, CMO, CommBank: “Doubt can hold us back – whether it’s taking the first steps to start a business or savings goal, or hitting a roadblock further along in your journey. This campaign shows Australians they’re not alone, and that doubt can be a powerful turning point. Back yourself and know that with CommBank in your corner, you can.”

From elite sport to the stage and kitchen, the inspiring Australians who feature in the national campaign have each faced down their own moments of doubts. Hear conversations with:

• Mary Fowler, CommBank Matilda’s superstar – who rose from Cairns to the world stage, overcoming pressure and expectation to become one of the most exciting talents in global football;
• Zoe Karatzovalis, Yellow Wiggle, inclusivity champion and business owner of inclusive dance studio, Infinite Abilities Performance Arts; and
• Shaun Christie-David, social entrepreneur, Founder of Plate it Forward and Colombo Social;

From today, see these stories on billboards across the country with QR codes to listen to the full audio interviews hosted by podcaster Matty J.

Says Russel Fox, Creative Director, M+C Saatchi: “Last week we teased a new campaign by spreading a message of ‘Doubt’ around the country. They were ripped down, changed and blacked out. Doubt has clearly had it’s day.

“Today we flipped those messages and launch a new campaign for CommBank ‘Doubt Never Did’. A series celebrating real Australians who have overcome doubt. Each with their own long form recording telling their story in their own words.”

Doubt Never Did is an evolution of CommBank’s long-running Can platform, celebrating the dreams of resilient and determined Australians, and how, with a can-do mindset, you can overcome doubt and achieve those dreams.