Apparent taps Cristina Douglas and Tom Twiby from R/GA for senior creative roles

Independent full-service agency Apparent has added to its senior creative team with the appointment of Cristina Douglas as Creative Director, Experience, and Tom Twiby as Design Director.

The hires follow several recent client wins including Optus, Volkswagen Group Australia (Audi, Volkswagen, Skoda and Cupra), Tip Top and the Vanuatu Tourism Office.

Douglas joins from R/GA, where she led experience design projects for major brands including Timberland, Google, Nike and the Museum of Chinese in Australia. Twiby also comes from R/GA, where he worked on visual design initiatives for clients such as Toyota, Telstra and Google.

The new roles follow the appointment of Hamish Stewart as Chief Creative and Experience officer in late 2024.

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