Bestads Best of the Week Reviewed by Charles Baylis, Executive CD, ATime&Place, Melbourne
June 24 2025, 12:56 pm | | 1 Comment
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Charles Baylis, Executive Creative Director at independent agency ATime&Place in Melbourne.
BEST TV
Winner: KFC ‘Let There Be Cake‘. KFC Thailand’s “Let There Be Cake” stands out for its smart blend of humour, strategy and craft. Reframing chicken as a celebratory food is a clever move, especially for a brand marking their 40th. The surreal cake-filled world is funny as a premise, but they really doubled down on the humour. I also appreciated the inventive production solves behind each transformation. Overall, it feels original, memorable and featured a guy who had eaten his own cake hands. Two thumbs up from me, but notably, not from him.
1 Comment
There’s a time and a place for beautiful publicity shots and that time is now, and the place is here!!