Cunard asks “why cruise when you can Cunard?” in new global brand campaign via Supernova

June 24 2025, 10:31 am | BY Ricki Green | No Comments

Luxury cruise line Cunard has launched a distinctive new global brand campaign, introducing the confident new line: “Why cruise when you can Cunard”. The campaign launches in Australia this week across BVOD, press, digital and online video.

 

Created by Supernova, the7stars’ in-house creative production studio, the campaign launches with a 60-second hero film directed by Christian Larson and invites like-minded travellers to experience Cunard’s iconic blend of style, elegance and uncompromising luxury.

The film features a compelling voiceover from actor Richard E. Grant, whose theatrical flair and distinctive tone epitomise British sophistication. He delivers poetic words by Canadian writer Bianca Sparacino, taken from her work The Strength in Our Scars, setting a reflective and aspirational tone from the outset.

Cinematically shot, with striking black and white visuals, the film follows a powerful female lead who quite literally dives into the world of Cunard.  Her journey takes her from the riviera chic of the poolside terrace to the grandeur of the Grand Lobby, and the art deco elegance of the Chart Room cocktail bar – culminating in Cunard’s signature Transatlantic Crossing arriving into New York.

The result is an evocative piece that reframes Cunard not simply as a cruise, but as a statement of intent: for those who dare to break from the crowd and embrace the extraordinary.
Katie McAlister, President at Cunard, said: “Cunard is more than a cruise – it’s a rare opportunity to pause, reflect, celebrate and view the world from a different perspective. As we celebrate our 185th anniversary this year, our luxury heritage and the spirit of what makes a Cunard voyage so special is brought to life with bold storytelling and cinematic beauty in this campaign. We’re incredibly proud of the result and are looking forward to seeing how audiences across the world connect with it.”

Barnaby Girling, Executive Creative Director at Supernova, added: “Cunard deserves to take its place amongst the great luxury brands of the world. There really is nothing else that matches the attention they pay to heightening every facet of ocean travel.  We set out to create a campaign to celebrate their iconic status while at the same time expressing a style and sense of liberation reserved exclusively for those who choose ‘To Cunard’.”

Brand: Cunard
Katie McAlister: President, Cunard
David Milo Jones: VP Global Marketing & EMEA Sales
Clementine Hodgin-Culver: Global Marketing Director
Lucy Prevc: Senior Marketing Manager
Abbi Argles: Marketing Manager
Patricia Linehan: Senior Executive, Marketing Campaigns
Amy Williams: Sales & Marketing Director – Australia & New Zealand
Mika Paech: Senior Marketing Manager – Australia & New Zealand

Creative: Supernova @ the7Stars
Barnaby Girling: Executive Creative Director
Mark Robinson: Creative Director
Lisa Killbourn: Creative Strategist
Suzi Napier: Head of Client Services
Joanna Warfield: Account Director
Ellie Henderson: Account Manager

Production Credits:
Christian Larson: Director
Eric Sohlstrom: Director of Photography
Jacob Swan Hyam: Executive Producer – JSH Films
Lucy Tate: Producer – JSH Films
Stray: VFX
Factory: Audio Post Production & Sound Design
Siren: Music Supervision
Studio RM: Grade
Media: This is Flow
Lauren Bauer: –Business Director
Katie Jackson – Senior Account Manager
Samantha Lee – Senior Account Executive

 

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