Kaboodle impresses Nonnas, Nans and Aunties in new ‘You Made It’ campaign via Colenso BBDO

Kaboodle, one of Australia’s leading kitchen suppliers, has unveiled its latest creative campaign ‘You Made It’, via Colenso BBDO, designed to raise eyebrows for all the right reasons.

 

The ‘You Made It’ campaign is about building self-belief, destroying doubt and taking on a new kitchen project with confidence.

Says John Harrison, Marketing Manager at kaboodle: “There’s no better way to destroy doubt than to silence the critics. Whether that doubt comes from those around you or within, You Made It is about having the self-belief that you’ve got what it takes to make it. With the option to install it yourself or get help through Bunnings, you can make an affordable new kitchen that even the toughest critics will admire.

“And who better to impress than our lovable (if sometimes critical) Nonnas, Nans and Aunties who know kitchens best?”

You Made It is a product test that represents a bold new creative direction for kaboodle, using humour and heart to convey affordable quality, design, and DIY empowerment in a fresh way for the category.

The creative campaign will roll out nationally across TV, radio, print, digital, and outdoor channels, connecting with all renovators that are looking to take on their next kitchen or laundry project.

 

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