FINCH + Motion Sickness win Cannes Grand Prix for Good for New Zealand Herpes Foundation

“Make New Zealand the Best Place in the World to Have Herpes” for the New Zealand Herpes Foundation via FINCH + Motion Sickness has won a second Grand Prix for Good at the Cannes Lions International Festival of Creativity 2025.

The campaign’s overwhelming success took the tally to 6 Cannes Lion awards including a gold in Film Lion:

GRAND PRIX FOR GOOD
LIONS HEALTH GRAND PRIX FOR GOOD
GOLD LION – HEALTH & WELLNESS
GOLD LION – FILM, CULTURE & CONTEXT
BRONZE LION – SUSTAINABLE DEVELOPMENT GOALS
BRONZE LION -ENTERTAINMENT, USE OF HUMOUR

“As if this week couldn’t get any madder… a second Grand Prix,” says Sam Stuchbury, Executive Creative Director at Motion Sickness.

“Truly floored by this historic win for Aotearoa. We’ve put our country, and herpes, on the world stage and shown what creativity, craft, and boldness can do.

“We have grand ambitions for Motion Sickness – ambitions not simply measured by headcounts, handshakes or long lunches, but by letting our work prove our intention. We just want to apply human creativity to real problems, on behalf of brands, people, countries, whoever. The world isn’t short on problems today. Hopefully, the creative industry isn’t short on answers.”

Jury President Judy John, Global Chief Creative Officer of Edelman, described the campaign as: “Brave, outrageously creative, wildly ambitious and educational, not the usual combination of words you’d associate with a Grand Prix for Good. But this campaign had it all. Its title alone says everything. Often overlooked, the idea tapped into national pride to unite a country against stigma,  and did it with boldness and originality.”