Google’s Jenney Kim and Keira Spencer win Silver; M+C Saatchi’s Amy Morrison + Laura Murphy win Bronze in 2025 Cannes Young Lions Competition
Following seven competitions over four days, the Cannes Lions International Festival of Creativity has announced its 2025 Young Lions winners. Two young teams from Australia have triumphed earning a Silver Lion in the Marketing competition and a Bronze Lion in the Digital competition.
Google Australia’s Jenney Kim and Keira Spencer, Associate Product Marketing Manager and Brand Marketing Manager were awarded a Silver Lion in the Young Lions Marketers competition, meanwhile M+C Saatchi Australia creative team Amy Morrison and Laura Murphy have snagged a Bronze Lion in the Young Lions Digital competition.
Focusing on the foundation of creative work that engages its audience, the Young Lions Marketers competition centres on harnessing the power of their brand to support a recognised organisation. The Braille Institute asked teams to reposition their organisation, encouraging people with low vision to seek help from them. To reframe the Braille Institute as a helpful first step for people experiencing low vision, not just total blindness, Kim and Spencer created Signal For Sight, a Google x Braille Institute initiative that detects early signs of low vision through users’ digital behaviour. When those signals are identified, a supportive “new tab” experience nudges users toward the Braille Institute’s resources, helping them take action while they can still maximise their sight. The idea smartly leverages the Google ecosystem to drive awareness, site visits, and sign-ups.
The Young Lions Digital competition focuses on building a digital-led campaign that uses both the platform and the technology behind it. Bee:wild asked teams to tap into their Gen Z experience to help make wild bees famous through education and collective action. In response Morrison and Murphy responded with AirBnBee, a playful yet powerful digital-led initiative that taps into Gen Z’s love of travel. Partnering with Airbnb, the campaign invites young people to turn their balconies and backyards into bee-safe “rental homes,” effectively rebuilding bee-friendly travel corridors in urban spaces. Participants are rewarded with travel credits, tying the cause directly to Gen Z’s lifestyle and turning environmental action into a shared movement.
Australia also secured two shortlistings:
Elizabeth Nan Tie and Tayla Orr from Nine were shortlisted in the Media category for their response to a brief from Ovarian Cancer Action
Loz Maneschi and Lewis Clark from Cocogun were shortlisted in Film for their 60-second ad that aimed to drive mass awareness for Ovarian Cancer Day.
While Thinkerbell PR duo Annabel Begeng and Lily Lazzarotti didn’t make the shortlist this time, their creative thinking in tackling the bee rewilding brief for mayors earned them a place on the world stage.
Says Tony Hale, CEO of Advertising Council Australia: “Our Young Lions team did brilliantly this year; it’s the best collective result we’ve had in years. A Silver, a Bronze and two shortlistings is an outstanding outcome on the global stage, and proof that Australian creativity is in very good hands. We couldn’t be prouder of this year’s teams. Their talent, smarts and dedication are world-class.”
The Young Lions competitions, which are sponsored by Adobe, are at the heart of the Cannes Lions School. They embody a true celebration of creativity across the world where more than 400 young professionals have the opportunity to showcase their talent and achievements on the global stage. All of the entries have been judged by members of the Cannes Lions Juries during the Festival.
The Young Lions 2025 Media Partner, The News Movement, returned for its second year to bring the competitions to life through behind-the-scenes video content and interviews designed to capture the spirit of creativity and innovation of emerging talent at the Festival.
Says Simon Cook, CEO, LIONS: “For the last 30 years, the Young Lions Competitions have pushed emerging talent to think boldly and deliver ideas that truly resonate. This year was no different. With nearly 460 competitors from 67 markets, including the return of teams from Venezuela, Uruguay and Ukraine, the 2025 Competitions were a powerful reminder of the global creative spirit. It’s inspiring to see countries return and new countries win. This year saw first-time Gold wins from Turkey in Marketers and Guatemala in Film. Congratulations to all of our 2025 winners, and to every team that rose to the challenge. We can’t wait to see what you bring to the Festival next.”
Says Lotte Jones, Chief Commercial Officer, The News Movement: “Spotlighting the brilliant agency leaders of tomorrow becomes more essential each year, and we’re thrilled to celebrate the 2025 Young Lions winners. This year’s competition once again raised the bar, with teams delivering bold, imaginative, and forward-thinking responses to the briefs.
“As a media partner of the competition, we’re proud to champion the next generation of creative talent – amplifying their voices, showcasing their ideas, and inspiring others to follow in their footsteps. Through our video content, we’ve been able to offer an exclusive behind-the-scenes look at the competition and the incredible individuals driving the future of our industry.”
Young Lions Competition winners are as follows:
Design:
The Young Lions Design competition focuses on creating effective, refined and attractive brand identity. This year’s brief was set by Museum of Art and Photography India (MAP). MAP challenged Young Lions to create a visual identity that disrupts the perception that comics are a Western, child-centric medium for their upcoming exhibition.
Gold
IN Frame
Jesse Shaw, Senior Motion Designer, Rethink, Canada
Zoë Boudreau, Associate Creative Director, Rethink, Canada
Silver
Expression Timeline
Daniel Grigorian, Motion Designer, Holy Motors, Georgia
Nino Kavelashvili, Designer, Holy Motors, Georgia
Bronze
Keep Calm and Frame the Scroll
Mariia Demianiuk, Brand & Motion Designer, Redkroft, PolandMarta Goździewicz, Brand Designer, Redkroft, Poland
Digital, sponsored by EY:
The Young Lions Digital competition focuses on building a digital-led campaign that uses both the platform and the technology behind it. Bee:wild asked teams to tap into their Gen Z experience to help make wild bees famous through education and collective action.
Gold
THE WILDEST PROFILE
Subin Oh, Art Director, Cheil Worldwide, South Korea
Sunmi Park, Copywriter, Cheil Worldwide, South Korea
Silver
Running Wild
Jakob August Andresen, Creative / Copywriter, Anorak NoA, Norway
Svein Werner Lyngmyr, Creative / Designer, Anorak NoA, Norway
Bronze
AirBnBee
Amy Morrison, Copywriter, M+C Saatchi, Australia
Laura Murphy, Art Director, M+C Saatchi, Australia
Film:
The Young Lions Film competition challenges teams to create an engaging 60-second film ad in 48 hours. This year, Ovarian Cancer Action asked competitors to craft a powerful, uplifting film for World Ovarian Cancer Day (8 May 2026).
Gold
Victoria has a Secret
Ana Paula Escobar Farrington, Creative Director, El Taier DDB, Guatemala
Diego Leonel Apen Díaz, Art Director, El Taier DDB, Guatemala
Silver
Two Centuries Too Long
Paula Andropoulus, Writer, TBWA/Hunt/Lascaris JHB, South Africa
Khomotso Makoto, Art Director, TBWA/Hunt/Lascaris JHB, South Africa
Bronze
FROM UNDERSEEN TO UNDERSTOOD
Beatriz Roque, Creative Art Director, BBDO Portugal
João Bronze, Creative Copywriter, BBDO Portugal
Media:
The Young Lions Media competition focuses on how young professionals use strategic thinking and innovative approaches to engage audiences and encourage positive change. This year’s brief was delivered by Ovarian Cancer Action, which asked competitors to develop a globally scalable media idea that brings Ovarian Cancer to the mainstream.
Gold
Hidden in plain sight
Angelika Marcinkeviciute, Programmatic Specialist, GROUPM NORWAY AS, Norway
Maja Skaug Wirum, Programmatic Specialist, GROUPM NORWAY AS, Norway
Silver
Below the Belt
Dana Nathanson, Associate Director, Strategy, Initiative, United States
Morgan McAlister, Director, Strategy, Initiative, United States
Bronze
To Be Cracked
Samuel David-Durocher, Business Intelligence Analyst, Cossette Media, Canada
Tristan Bonnot-Parent, Product Development Supervisor, Cossette Media, Canada
Marketers:
Focusing on the foundation of creative work that engages its audience, the Young Lions Marketers competition centres on harnessing the power of their brand to support a recognised organisation. The Braille Institute asked teams to reposition their organisation, encouraging people with low vision to seek help from them.
Gold
Lines of Resistance
Sedef Selcan Ozcan, Senior Assistant Brand Manager, Kenvue, Turkey
Selda Ozturk, Senior Brand Manager, Kenvue, Turkey
Silver
Signal For Sight
Jenny Kim, Associate Product Marketing Manager, Google, Australia
Keira Spencer, Brand Marketing Manager, Google, Australia
Bronze
The better you see it, the more you taste it.
Bruna Roca García, Brand Manager, Kraft Heinz, Spain
Nahomi Vargas, Brand Manager, Kraft Heinz, Spain
PR:
The Young Lions PR competition asks its entrants to create an innovative PR strategy. The PR brief was supplied by Bee:wild. Teams were tasked with developing a strategy that encourages city mayors to turn cities into pollinator hubs through the reframing of rewilding and leveraging of competition.
Gold
The Silent B
Raneem Saleh, Account Director, Burson, MENA
Youssef Yammine, Associate Creative Director, MENA
Silver
CONSTRUCTION WORKER BEES
Louis Govindin, Art Director, Weber Shandwick Paris, France
Remi Vincent, Art Director, Weber Shandwick Paris, France
Bronze
Build the Buzz
Adam Rektor Polánek, PR Consultant, Hero and Outlaw, Czech Republic
Jakub Wija, PR Consultant, Hero and Outlaw, Czech Republic
Print:
The Young Lions Print competition challenges young creatives to produce a stand-out, captivating and unique print ad. This year’s brief was provided by Bee:wild and challenged competitors to promote collective purpose and action in efforts to rewild spaces and encourage the return of all bees to ecosystems.
Gold
The world needs more time
Carlos Arturo Orjuela Torres, Creative Director, Sancho BBDO, Colombia
Nicolás Castro Barrios, Creative Senior Copywriter, Sancho BBDO, Colombia
Silver
You Should Be Scared Too
Ana Sofía Valdez Blanco, Art Director, GUT MEXICO
Fátima Alejandra Quiroz Alderete, Art Director, GUT MEXICO
Bronze
Forbees
Kiki Knoops, Junior Creative, DDB Amsterdam, the Netherlands
Yascha Puts, Junior Creative, DDB Amsterdam, the Netherlands
All winners will also be available to view on The Work and the Press Portal. More about the Young Lions Competitions can be found here: www.canneslions.com/learning/competitions.