Seasoned creative Paul Hankinson launches seniors-only shop The Chiddingfolds

Seasoned creative Paul Hankinson has launched The Chiddingfolds, a creative and strategic consultancy that works exclusively with senior talent.

“I know we’re not supposed to be doing this,” says Hankinson. “As creatives on the wrong side of fifty, we’re probably meant to be out yelling at skateboarders or something.”

“But the industry’s painted itself into a bit of a corner; the continued acceleration of title creep has resulted in what you might call the junior senior effect — a situation where ‘Creative Director’ now means someone who has to get the work they’re allegedly overseeing cleared by an ECD, who then needs to get it okayed by a CCO. The Chiddingfolds is a bet that this has not gone unnoticed by clients — one or two of whom will be missing the assurance a more experienced pair of hands brings to the table.”

The Chiddingfolds offer brand and retail strategy, creative direction, campaign development and design, delivered by people who’ve spent years doing the work, staying on the tools rather than just managing the process. No juniors, no middle layers, no learning curves, no buzzwords where know-how was meant to be.

The model is collective by nature — drawing on a trusted network of senior creatives, strategists, and specialists as needed.

Further announcements and website to come.

Contact: hello@thechiddingfolds.com