Swinburne gets real in newly launched brand campaign ‘On your way’ via ATime&Place
ATime&Place and Swinburne University of Technology have launched a new brand campaign titled ‘On your way’, showcasing the university’s commitment to giving every student real work experience, real skills and real industry connections to help them get into meaningful work faster.
Says Chris Lewis, Executive Director, Future Students and Marketing at Swinburne: “We’re putting a spotlight on what sets Swinburne apart: real experience, skills, and support, brought to life in a way that is grounded, confident, and through the eyes of our students. This campaign perfectly aligns with Swinburne’s role as the vehicle that gets students into the world of work.”
Says Charles Baylis, ECD, ATime&Place: “Category norms for higher education are to promise students undefined futures in an abstracted way. We’re proud to be working with a university with its feet firmly planted in reality and create work that positions it as a real solution to students with a growing anxiety about an uncertain future.”
Research shows that a lot of young people are seeing university as prolonging their path into a meaningful career, but Swinburne’s guarantee of industry experience makes it a fast-track into work.
The campaign also reflects Swinburne’s vision of bringing people and technology together to build a better world, incorporating AI-driven insights with the creative vision to create a tech-infused campaign that speaks directly to the audience.
This is the first brand work for Swinburne University of Technology by new independent agency ATime&Place since the agency team left Deloitte Digital in late 2024.
The campaign is brought to life across TV, digital, social, outdoor, audio and owned channels.
Client: Swinburne University of Technology
Executive Director, Future Students and Marketing: Chris Lewis
Head of Brand and Marketing: Anna Marena
Brand and Campaign Manager: Laura Iakovidis
Creative Manager: Ryan Jones
Content Developer Video: Anton Blajer
Brand and Campaign Specialist: Rachel Bennett
Creative Agency: ATime&Place
Chief Creative Officer: Matt Lawson
Executive Creative Director: Charles Baylis
Copywriter: Andy Matthews
Senior Designer: Caity Moloney
Digital Creative Director: Chris Jovanov
Head of Broadcast: Marlese Byfield
Senior Producer: Carol Sinclair
Chief Executive Officer: Adrian Mills
General Manager: Britt Rigoni
Account Director: Jess Jones
Planning Director: Sally Denniston
Production: Sedona
Managing Director / Executive Producer: Kim Wildenburg
Director and Photographer: Ben Saunders
Director of Photography: Katie Milright
Production Designer: Ben Bangay
Production Manager: Jess Junor
Post Production: Mr Fox
Sound Studio: Squeak E Clean
Music Composition:
Professor Dan Golding – Swinburne University of Technology, Department Chair, Media and Communication
Media: PMG
Founder & Product Director: Dianne Richardson
Business Director: Kalan Jeans
Head of Strategy & Content: Emma Baston
Media Planner: Natalie Starr
Research Partners:
Forethought Research
Brandcomms.ai
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