Content Hustlers Rebrands as HSLR Creative Productions – Slick new offering, same hustle

Creative production studio Content Hustlers has relaunched as HSLR, unveiling an evolved identity and expanded offering designed to meet the demands of modern content production.

The evolution signals a seamless new era of projects and partnerships with clients, brands and agencies alike. HSLR Creative Productions, formerly Content Hustlers, is here to flex its through-the-line services with extended capabilities, decades in the making.

HSLR offers end-to-end services from ideation to dispatch as a complementary creative production juggernaut. Specialising in content for more than a decade, the team is opening up its books for campaign, corporate and content briefs aplenty – executing across all channels without exception.

The team’s through-the-line business model sees a custom crew of commercial creatives collaborating with seasoned producers on everything from socials to, TVC, digital, E-commerce, print and OOH. Rather than settling for a slice of the multi-agency pie, HSLR offers partners a generous serve of speciality; one that moves at the pace of content and reinforced by the style and strategic acumen of brand marketing.

Shaped by HSLR founder and managing director David Vale’s experience client-side, the rebrand embraces opportunities for agency collaboration, instead of competition: something that Vale has practiced since the studio’s inception: “HSLR brings the spirit of an independent studio: one that reciprocally values our relationships with clients and supports them on all things content, corporate and full ATL campaign production.

“Our partnerships put the client first, and their budgets to work. Our model offers an in-built team that operates as an extension of yours: invested in your brand. No egos. No exorbitant production margins. Just good hustle. It’s this no BS, breadth of service that’s kept our studio competitive.

“Now, as more and more businesses adopt this approach, we’re speccing-up to improve our services even further. Whether you’re a small D2C or an ASX-listed company, HSLR has the team and the techniques to match your production needs with creative excellence.”

The shift comes as a response to the siloed project roster, an approach that once reflected emerging attitudes towards social and its initial low-budgets. Today, content informs the pace and volume of production. Where most businesses feel pressured to perform David Vale leans into the momentum, leading a steadfast team with a holistic approach.

Says Vale: “We’ve seen clients increasingly swap an investment in one-off campaigns for a more consistent team and stream of high frequency, high quality activities. Brands are demanding deliverables aligned with their strategy, not simply what’s trending. Agencies are looking for nimble ways to extend their capabilities, without compromising production integrity. We approach each brief with a wide-angle lens; one that considers how the outputs might support the brand’s strategy beyond the listed deliverables. Our outputs reflect this shared ethos of longevity, with respect for client budgets, high-quality visuals, and brand sensibilities alike.”

The HSLR model offers robust collaboration and brand alignment from briefing to delivery. Fuelled by a team that’s client built and ex-agency (BBE/HERO, The Monkeys, and Semi-Permanent), the creative production studio offers full-service capabilities and production facilities, with a roster that includes: Vinarchy, BlueAnt, CUB, Peters, Hairhouse, Lovisa and Maxwell & Williams.

HSLR’s expanded services launch in June. For more information about their production capabilities, existing work or collaborations, please visit HSLR.