South Coast & Southern Highlands join forces to launch ‘Go Grand’ winter campaign via WISDOM
Five major local government areas across New South Wales’ South Coast and the Southern Highlands have joined forces to launch Go Grand — a coordinated regional tourism campaign designed to boost visitation during the winter months and support local tourism operators across the Grand Pacific Drive.
Running from late May through to August 2025, the Go Grand in the South Coast and Southern Highlands – Winter 2025 campaign brings together the Local Government Areas (LGAs) of Wollongong, Shellharbour, Kiama, Shoalhaven, and the Southern Highlands. The campaign promotes seasonal travel under four key themes: Grand Experiences, Grand Flavours, Grand Nature, and Grand Stays, providing a structured approach to showcasing the depth and diversity of tourism offerings across the region.
Shannan Perry-Hall, GM, Destination Sydney Surrounds South, Spokesperson for Go Grand said, “The Go Grand initiative is a landmark example of regional collaboration, positioning the South Coast and Southern Highlands as NSW’s premier winter road trip destination.”
“Go Grand is a celebration of seasonal luxury and connection. By bringing together five remarkable LGAs under the Grand Pacific Drive banner, we’re not just promoting individual destinations — we’re presenting a unified vision for winter travel that appeals to nature-lovers, gourmands, culture seekers and weekenders alike.”
The joint initiative was developed to strengthen regional tourism through collaboration. By working together under the established touring route of the Grand Pacific Drive, Destination Sydney Surrounds South and the LGAs are able to pool resources, align messaging, and drive greater levels of visitation than through individual campaigns. For travellers, it offers a connected and easily navigable itinerary with a clear call to action — plan a winter getaway through some of NSW’s most picturesque and experience-rich destinations.
The campaign taps into growing demand for regional travel, immersive experiences and nature-based activities. During the crisp days and cooler nights of winter, the South Coast and Southern Highlands comes alive with truffle hunting, cosy fireplaces, whale watching and bushwalking plus plenty of hearty culinary experiences, cellar doors and distilleries to keep you warm.
Discover more at: www.grandpacificdrive.com.au/grand
Creative & Production Agency: WISDOM
CEO & Head of Strategy: Scott McIntosh
Art Director: Liam Wilson
Digital Designer: Kath Dalton
Chief Information Officer: Michael Gutierrez
Website Developer: Oh Intikas