Mutti introduces Aussies to the goddess of pasta sauce in latest campaign via Special Australia

June 13 2025, 12:36 pm | BY Ricki Green | No Comments

Mutti has launched a new campaign via Special to promote its range of pasta sauces.

 

The new campaign, directed by RBG6 through Photoplay, introduces Aussies to a new character, the goddess of pasta sauce.

The new work continues on from Mutti’s ‘When you know, you know’ brand platform, which launched in 2021 and rolls out across BVOD, SVOD, CTV, OLV, OOH, digital, social and in-store.

Mutti
Managing Director – Trish Pegorer
Marketing Director – Samantha Filocamo
Brand Manager – Alex Zappia
Shopper Marketing Manager – Amy Smith

Agency Special
CEO – Lindsey Evans
CSO – Dave Hartmann
CCO – Tom Martin
CCO – Julian Schreiber
Group Creative Director – Sian Binder
Group Creative Director – Lea Egan
Team Lead – Gill Russell
Business Manager – Molly Cording
Integrated Producer – Will Sealey

Production Company – Photoplay
Director – RBG6
Executive Producer – Oliver Lawrance
Line Production – Grandma
Line producer – Tadas Vaitmonas
DP- Nikita Kuzmenko
Production Designer – Sigita Šimkūnaitė
Costume stylist – Juozas Valenta
Editor – Gustav Ostrom
Colourist – Nicke Cantarelli
Online Artist – Brad Smith
Sound Post – Mosaic

 

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