Women-led luxury business consulting firm SKALE Australia officially launches

SKALE Australia, a new women-led luxury business consulting firm, officially launches today, bringing a fresh perspective to brand growth strategies in the Australian market. Founded by industry veterans Julie Kim and Sophie Seymaux, SKALE aims to empower luxury brands through bespoke strategies that combine deep market insights with creative vision.

With over 30 years of combined experience in the international luxury sector – most notably Cartier – Kim (above right) and Seymaux (above left) have held executive roles across various functions of the luxury value chain. Their expertise encompasses market research, commercial diagnosis, strategic planning, marketing and communications, and distribution. SKALE is positioned as the go-to partner for luxury brands seeking to launch or expand their presence in the Australian market.

“We are passionate for expanding the luxury sector in this market.  There are so many international luxury brands that Australians are craving, yet they do not yet have a presence in Australia.” said Sophie Seymaux, Co-Founder of SKALE about their offering to launch international brands down under. “In creating SKALE, we hope to bring overseas luxury brands to meet the demands of the modern Australian luxury consumer.”

On the offering to expand in-market luxury brands, Julie Kim, Co-Founder of SKALE says, “We know the immense pressure that the major players in luxury are under between lean teams, a global direction, a regional office and a highly nuanced local landscape.  We want to support Maisons in-market by acting as an extension of their team to not only be a strategic partner, but to also alleviate some of the heavy lifting so our clients have the space to drive their vision forward.”

SKALE’s mission is to ignite growth for our clients through made-to-measure strategies driven by business insights, guided by authentic branding, and built to leave a lasting impact.

In addition to consulting services, Skale Australia offers the “Skale Up” podcast, where Kim and Seymaux share insights from their careers and conversations with inspiring leaders in the luxury industry.

For more information about Skale Australia and its services, visit www.skaleaustralia.com.

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