History Will Be Kind announces key hires and promotions

Creative communications agency History Will Be Kind (HWBK) has announced a series of team updates, with three internal promotions and two new hires across its integrated communications team.

Jack Hazeldine has been promoted to Account Director, recognising his strong project management, copywriting and strategic oversight across earned, owned and paid channels. Jack will continue to lead on accounts including Uber and Hilton.

Brooke Gascoigne, who joined HWBK a year ago as a Senior Account Executive, steps into the role of Account Manager. She has been instrumental in driving results across clients such as Uber, Life360 and Randstad, while continuing to build her influence and earned media expertise.

Sarah Cefai has been promoted to Senior Account Manager, with a focus on travel and tourism. Her work has spanned accounts including Celebrity Cruises, Webjet and Uber, where she has consistently exceeded campaign KPIs.

In addition to these promotions, HWBK has added two new team members including Sonia Selvakumar, who joins as a Senior Account Executive from Forward Agency, bringing experience across lifestyle brands including Dove, Thermos and Wicked Sister and Maddie Whitehead, who comes on board as an Account Coordinator, relocating from Melbourne to take up her first full-time industry role. Her background includes work in lifestyle, beauty, fashion and hospitality.

Says EJ Granleese, Founder and CEO of HWBK: “We’re committed to growing a team that thrives on opportunity, development and meaningful work. These promotions reflect the contributions Jack, Brooke and Sarah have made to our clients and our culture. It’s also great to be welcoming Sonia and Maddie, who both bring valuable perspective and energy to the agency.”

Now in its tenth year, HWBK continues to grow as part of the Deepend Group — an independent collective of digital communications and innovation consultancies, which also includes Deepend (Digital Experience) and How To Impact (Innovation).

Pictured (L-R): Brooke Gascoigne, Account Manager, Jack Hazeldine, Account Director, Sarah Cefai, Senior Account Manager, Sonia Selvakumar, Senior Account Executive, Maddie Whitehead, Account Coordinator 

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