The Mutual Bank taps into hearts of the Hunter community in new ‘Make it yours’ campaign

The Mutual Bank holds a cherished place in the hearts of the Hunter community, and its new brand awareness ‘Make it yours’ campaign beautifully captures this sentiment.

With its catchy tune, the new campaign aims to become a beloved anthem as it graces TV screens and various advertising platforms.

More than just an advertisement, it’s a celebration of the unique bond the bank shares with its community and members, helping them achieve their goals and to thrive.

At the very heart of it, the “Make It Yours” campaign is about the customer-owned banking model and the pride the organisation has in being a mutual organisation. What is a mutual bank? Well, when you join The Mutual Bank, you’re not just a customer – you become a member. This means you have a stake in the organisation and a voice in how it operates. You are part of something bigger, a community that values your input and cares about your well-being.

The “Make It Yours” campaign is a significant undertaking for The Mutual Bank, a regional bank with a big vision. By featuring staff and members in the advertisements, the campaign aims to increase brand awareness and showcase the bank’s exceptional personal service, commitment to its community and highlight its pride in being a customer-owned bank.

The campaign was developed in collaboration with renowned Hunter-based creative director Jamie Lewis, whose expertise and vision have been instrumental in bringing the customer-owned bank’s vision to life.

Chief Member Officer Matthew Dunnill praised Lewis for his exceptional work on the campaign: “We are so happy with the end product, which captures the essence of what The Mutual Bank is all about. As a mutual bank, we are a part of our community, and this new campaign captures our community connection and the many ways in which we help people to thrive.”

Creative Director: Jamie Lewis
Marketing and Communications Manager: Lauren Armstrong
Communications Specialist: Michelle Mexon
Marketing and Sponsorship Specialist: Liz Shorten
Marketing Assistant: Olivia Duff

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