Unity Bank appoints creative agency Born to lead rebrand following G&C Mutual Bank merger

Creative agency Born has been appointed to lead the brand consolidation of Unity Bank following its merger with G&C Mutual Bank, one of Australia’s larger mutual (customer owned) banking entities.

The appointment sees Born responsible for developing the new Unity Bank identity, including strategy, brand story, tone of voice, visual identity, and rollout across all customer and staff touchpoints ahead of a national relaunch in 2026.

Says David Coupland, Strategy Director at Born: “This is really special for us. This is more than a rebrand, it’s a generational opportunity to shape a brand that stands for something lasting. It’s an honour to help create a future that reflects the values people want to see more of in the world. Work like this is why we do what we do.”

Born was appointed following a competitive pitch.

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