Magnum Opus Partners pays tribute to Metricon Homes as partnership concludes

Magnum Opus Partners (MoP) has paid a warm tribute to its client Metricon Homes and its long-standing creative partnership together as it comes to a conclusion this month.

Following a number of years of collaboration through MoP’s studio and branding services, MoP is now assisting Metricon to transition its property marketing work to HOOK Creative Studio. MoP’s relationship with Metricon has been hailed by the studio as a best-in-class example of Australian home building and construction company creative excellence in what can be a crowded marketing landscape.

Commenting on their enduring working relationship,  Erin Lightfoot, former CEO of Magnum Opus Partners, said “working with Metricon was such a fruitful collaboration and one that we always valued greatly at MoP. They had high expectations and a strong sense of brand integrity, which pushed our studio to deliver its very best, year in, year out,” said. “It’s always been such a rewarding relationship, and we’re grateful for the trust they placed in MoP over our years working together.”

The Metricon business has consistently maintained a high standard of visual and brand communication across every customer touchpoint. Throughout its partnership with MoP, the studio worked closely with the Metricon marketing team to support an array of property marketing needs, including display home signage, property branding, digital, campaign and B2B collateral, and in-market creative tools and assets.

The design studio relationship was built around delivering high-volume, on-brand creative that always provided speed, quality and value, all essential during a period of both strong growth and market turbulence for the home building industry.