V Energy + Thinkerbell fuel the flow-state in new campaign for slow-release energy range V Riise

V Energy has partnered with Thinkerbell to launch its brand new range of slow-release energy drinks, V Riise, now available across Australia and New Zealand.

 

With V Riise’s all-new slow-release energy technology, the beverage provides a longer-lasting, smoother energy delivery to power consumers through the big energy moments of the workday. The campaign brings this benefit to life by visualising the unique feeling of slow-release energy – a flow state that allows individuals to glide through their day with ease.

Says Thinkerbell’s Executive Creative Tinker, Sesh Moodley: “We wanted to capture the kind of energy that doesn’t spike – it flows. V Riise isn’t about the rush, it’s about the rhythm, so lucky it’s got a banger track to go with it.”

Says Mariko Inoue, Director of V Energy: ”This is an exciting development for the V Energy brand, with V Riise building on the success of V Energy – Oceania’s number one energy drink. V Riise was developed in response to a clear consumer need for a more sustained energy. The research shows that two thirds of people experience energy dips throughout the day and are seeking products that meet their energy needs”.

The creative is now rolling out across TV/BVOD, cinema, social, online, out-of-home and shopper in Australia and New Zealand.

Creative Agency: Thinkerbell
Client: Suntory Oceania
Director: James Chappell
Production/Post Production: Clockwork Films
CGI Elements: Heckler HQ
Music Composition and Sound: Electric Sheep Music

 

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