Fink Group appoints Example as strategic marketing and PR partner

Fink Group – home to some of Australiaʼs most celebrated dining venues including Quay, Bennelong, OTTO Sydney, OTTO Brisbane and Beach Byron Bay – has appointed earned-led culture agency Example as its new strategic marketing and PR partner.

A cornerstone of Australian hospitality, Fink has built a formidable reputation for delivering world-class dining experiences over more than two decades. This new partnership signals an ambitious chapter of evolution, ensuring the portfolio not only remains celebrated, but continues to lead the conversation in an ever-changing cultural landscape.

Example will oversee national marketing strategy and creative campaign development across the entire Fink portfolio, while also leading on-the-ground execution for its flagship Sydney venues.

Rebecca Jarvie-Gibbs, Managing Director of Example, said: “Finkʼs venues have helped shape the identity of modern Australian dining. To work alongside a group that has consistently set the standard is a true privilege. Weʼre excited to apply our strategic and creative lens to help define whatʼs next”.

Graham Ackling, General Manager at Fink, said: “Example brings a rare mix of strategic clarity, cultural intuition and genuine hospitality passion. Their approach aligns perfectly with where weʼre headed –  not just preserving what weʼve built, but pushing boundaries and continuing to set the pace”.

Fink joins Exampleʼs hospitality and lifestyle portfolio, which includes Etymon, Epochal Hotels, InterContinental Sydney and Hayman Island, QT Hotels and Accor.

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