Globird Energy appoints Hook Creative Studio as creative agency, Dash Advertising for media

Hook Creative Studio has been appointed by Globird Energy as its lead creative agency for all above-the-line advertising, working in close collaboration with Dash Advertising on media strategy and buying. The partnership signals a fresh, disruptive push in the energy space, with a focus on injecting personality and creative cut-through into a category often seen as dry and commoditised.

GloBird Energy, an award-winning energy retailer, has built a reputation for competitive pricing and excellent customer service. But now, with a bold new creative direction, the brand is setting its sights on something bigger: standing out in a market where most players look and sound the same.

“Big energy companies are boring, we want to challenge the status quo,” said John McCluskey, Executive Manager at GloBird Energy. “With Hook on board, we’re ready to take that mindset into our advertising. The energy space isn’t known for being exciting or emotionally engaging, and that’s exactly why we’re doing this. It’s time to shake things up.”

Hook Creative Studio launched just over a year ago by Pat Langton and brother Matt Langton, is known for their sharp creative thinking and a unique studio model that brings production and post in-house for faster, braver outcomes.

“We love brands that are ready to push boundaries, and Globird absolutely fits that bill,” said Pat Langton, Chief Creative Guy at Hook. “The energy category is ripe for disruption, there’s too much sameness and not enough soul. We’re going to change that.”

Media planning and buying for the campaign will be led by Dash Advertising, continuing a successful long-standing relationship with Globird.

“We’re thrilled to be teaming up with Hook to take Globird to the next level,” said David Beacham, Director at Dash Advertising. “There’s a real opportunity here to do something different and memorable, and we’ve got the perfect team to do it.”

Spanning TV, outdoor, radio, and digital, with an unapologetically bold tone and a clear mission: to make energy advertising anything but boring.

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