New Zealand wins one Gold Pencil, six Silver Pencils and five Bronze Pencils at One Show 2025; Colenso scores Gold for ‘Adoptable. By Pedigree.’
New Zealand has secured one Gold Pencil, six Silver Pencils and five Bronze Pencils at The One Show 2025. Announcement of Pencil and Merit winners by The One Club for Creativity was made in advance of tomorrow night’s conclusion of Creative Week 2025 at The One Show 2025 gala awards ceremony in New York, where Best of Show, Best of Discipline, special awards, and “of the Year” honours will be unveiled.
The One Show Gold Pencil from New Zealand was won by Colenso BBDO Auckland with EssenceMediacom Auckland, GRC Partners (Auckland), Porter Novelli Auckland and Nexus Studios London for “Adoptable. By Pedigree.” on behalf of Mars NZ in Creative Use of Data.
The complete list of The One Show 2025 Pencil winners for New Zealand is as follows:
Gold
- Colenso BBDO Auckland with EssenceMediacom Auckland, GRC Partners (Auckland), Porter Novelli Auckland and Nexus Studios London “Adoptable. By Pedigree.” for Mars NZ in Creative Use of Data, Innovation – Use of Media in Creative Use of Data
Silver
- Colenso BBDO Auckland with EssenceMediacom Auckland, GRC Partners (Auckland), Porter Novelli Auckland and Nexus Studios London “Adoptable. By Pedigree.” for Mars NZ in Creative Use of Data, Technology for Good
- Colenso BBDO Auckland with EssenceMediacom Auckland, GRC Partners (Auckland), Porter Novelli Auckland and Nexus Studios London “Adoptable. By Pedigree.” for Mars NZ in Direct Marketing, Innovation – Execution in Direct Marketing
- Colenso BBDO Auckland with EssenceMediacom Auckland, GRC Partners (Auckland), Porter Novelli Auckland and Nexus Studios London “Adoptable. By Pedigree.” for Mars NZ in Out of Home, Out of Home for Good
- Colenso BBDO Auckland with EssenceMediacom Auckland, GRC Partners (Auckland), Porter Novelli Auckland and Nexus Studios London “Adoptable. By Pedigree.” for Mars NZ in Out of Home, Craft – Use of Technology
- Colenso BBDO Auckland with EssenceMediacom Auckland, GRC Partners (Auckland), Porter Novelli Auckland and Nexus Studios London “Adoptable. By Pedigree.” for Mars NZ in Out of Home, Innovation – New Ideas in Out of Home
- Special Auckland with Dentsu Aotearoa Auckland and RSA Films Los Angeles “The Cold Call Back Service” for DB Breweries – Export Ultra in Radio & Audio-First, Custom Content
Bronze
- Colenso BBDO Auckland with EssenceMediacom Auckland, GRC Partners (Auckland), Porter Novelli Auckland and Nexus Studios London “Adoptable. By Pedigree.” for Mars NZ in Direct Marketing, Out of Home – Billboards & Transit
- Colenso BBDO Auckland with Satellite Auckland, Spur Auckland and Buck Sydney “Killabyte” for Spark New Zealand in Branded Entertainment, Games/Gaming
- Motion Sickness Auckland with ED Sydney, DigPR Auckland and Finch Auckland “The Best Place In The World To Have Herpes” for The New Zealand Herpes Foundation in Health & Wellness, Use of Humor
- Special Auckland with Dentsu Aotearoa Auckland and RSA Films Los Angeles “Cold Call Back Service” for DB Breweries in Interactive, Online & Mobile, Innovation – Use of Media in Interactive, Online, & Mobile
A showcase of all One Show 2025 Pencil and Merit winners can be viewed here, and a dynamic online list of the winners can be viewed here.
Globally, FCB New York topped the world with 35 Gold Pencils, including 28 for “Spreadbeats” on behalf of Spotify. “Spreadbeats” was The One Show 2025’s most awarded entry, winning 28 Gold Pencils, 10 Silver, five Bronze, and 10 Merits.
A total of 19,860 pieces from 62 countries were entered into The One Show 2025. This year’s esteemed One Show global jury awarded agencies, studios, brands, production companies, and designers in 55 countries with 157 Gold Pencils, 197 Silvers, 270 Bronze, and 1,026 Merits.
This year’s One Show awards ceremony will be hosted by comedian and actor Leslie Jones, a three-time Primetime Emmy Award nominee known for her standup, film work, and time as a cast member and writer on “Saturday Night Live”.
The One Show 2025 Global Creative Rankings will be announced on May 19, 2025.
Now in its 16th year, Creative Week is a premier annual gathering for the advertising and design industries to come together and celebrate the creative excellence showcased in four of the club’s leading global awards shows, and discuss the latest creative trends and issues.
In addition to The One Show 2025 awards ceremony, Creative Week 2025 included the Young Ones Student Awards ceremony, Type Directors Club TDC71 Best of Discipline winners and exhibition, ADC 104th Annual Awards ceremony, exclusive Executive AI Creative Summit, and the first-ever Creative Week AI Creative Challenge.
Please visit Creative Week 2025 for more information and tickets.