MITP Agency Perth creates Hunt And Brew’s first global campaign, “Infinite Hunting”

A new global campaign marks a milestone moment for MITP Agency and Hunt And Brew, with creative spanning brand, tactical, out-of-home (OOH), and organic content across Australia, the UK, and Southeast Asia.

Australian speciality coffee company, Hunt And Brew, is targeting global growth with a new campaign from Perth-based MITP Agency.

Infinite Hunting is one the brand’s most visually distinctive, comprehensive, and furthest-reaching, campaigns to date. It marks the first fully integrated global rollout led end-to-end by MITP across strategy, creative, production and digital media, with the campaign creative spanning brand, tactical, OOH and organic content in not only Australia, but in a first for the partnership, internationally, across the United Kingdom, Singapore and Malaysia.

Featuring a rich suite of creative assets, including a hero brand video, four supporting tactical videos, twenty-four static ads, and six out-of-home billboard variants, the creative encompasses mobile-first vertical formats for TikTok, Instagram and Reels, alongside high-production value edits for YouTube and OOH channels.

Taking inspiration from the brand’s tagline, Always Hunting, together with the animal designs that have long flanked Hunt And Brew’s labels, the campaign focuses on the relentless pursuit for quality products and experiences – with coffee being both the guide and final destination.

Each scene spotlights a distinct audience profile on their pursuit for excellence – athletes, entrepreneurs, creatives and urban explorers. The custom-designed 3D animal masks were inspired by the label’s artwork and subtly appear throughout the campaign, threading surreal, iconic symbolism throughout the narrative. MITP made the sense of pursuit vivid through an infinite zoom edit technique, where the camera moves fluidly from one environment to the next – simulating a visual chase. It’s fast-paced, immersive videography that mirrors the instinctual movement of the animals on the labels.

From visually arresting hero content to short, sharp tactical edits, Infinite Hunting was built as a full-funnel campaign tailored to regional nuances. Tactical content delivers on product USPs with audience-targeted messaging and imagery designed for maximum efficiency.

“Every scene was crafted to speak directly to a distinct segment of the audience, grounded in our insights and research,” said Patrick Ball, Creative Director at MITP. “We translated the Always Hunting tagline into a visual experience—using the infinite zoom not just as a technique, but as a metaphor for the hunt itself.”

MITP also produced a separate layer of LoFi content designed exclusively for organic social engagement, using mobile-captured pieces to offer an authentic, behind-the-scenes lens into each masked creature’s world.

Alex Paioff, Managing Director of MITP, said the agency relished the opportunity to deliver not only creative and production, but advertising, across three markets, said Paioff: “This campaign shows that MITP is more than a content shop – we’re a full-service creative and digital agency capable of producing and building campaigns for any platform, in any market. We have delivered a cohesive campaign across traditional, digital and organic channels, across three different international markets.

As the first international campaign fully led by MITP, Infinite Hunting also represents a brand milestone for Hunt And Brew, which continues to expand its presence across the UK and Southeast Asia while further cementing their popularity and relevancy in their origin country of Australia, where they’ve been rapidly growing in the market since 2017.

“This campaign is a major milestone – it marks the moment we take Hunt And Brew’s bold style beyond Australia,” said Andrew Douglas, head of Hunt And Brew’s marketing team. “MITP have been delivering campaigns driving impactful results across our product portfolio, we knew partnering on this campaign would bring sharp creative thinking, strategic rigour, and digital smarts to connect the dots across not only across channels, but countries on opposite sides of the world.”

The campaign rolls out this month across digital and OOH platforms.

Credits
Client – Hunt And Brew
Marketing Manager – Andrew Douglas
Senior Brand Manager – Jake Calabrese
Creative Consultant – Ed Dos Santos
Agency & Production – MITP Agency
Strategy Lead – Alex Paioff
Digital Lead – Jordan Lee
Account Manager – Kylie De Vos
Creative Director & Lead Designer – Patrick Ball
Copywriter & Senior Creative – Dave Gardiner
Producer – Courtney Dagasso
Director & Editor – Tay Kaka
Director of Photography – Kaleb Woodward
Gaffer – Nick Valentini
Production Assistant & Content – Sara Ferrara
Colourist – Iro Color