Aussie expat Mike Miller departs Executive Creative Director role at X3M Ideas, Nigeria

Aussie expat veteran creative leader Mike Miller, Executive Creative Director at Nigerian agency X3M Ideas has announced his departure after over five years with the agency.

In a post shared on LinkedIn, Miller wrote: “Today marks the end of 5 and a half wonderful years in Nigeria. I have to thank everyone I’ve worked with at X3M ideas for their enthusiasm to do the best work.

“I’d especially like to thank my boss and inspiration Steve Babaeko for believing in me and leading the team. On to the next adventure- watch this space.”

Miller brought to X3M Ideas a rare combination of deep strategic thinking, award-winning creative direction, and hands-on leadership experience. Over his tenure, he played a key role in shaping the agency’s creative output including helping the agency win Nigeria’s first-ever Cannes Lion for “The Soot Life Expectancy Campaign” created for a non-profit organisation The Extra Step Initiative, aimed at raising awareness on a critical environmental issue – the soot crisis faced by the city of Port-Harcourt, Nigeria.

Originally from the UK and with over 20 years of experience in the Australian market, Miller’s career has taken him across the globe, from Taiwan to Kenya to Nigeria.

He has built and led creative departments of up to 80 people, both on the agency and client side, and is known not just for his creative vision but for his ability to recruit, structure, and nurture high-performing teams.

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